Description
SWOT ANALYSIS OF SYNGENTA
Syngenta
Syngenta AG –Merger of Novartis’ agri-business and Zeneca Parent Company Agrochemicals (Astra Zeneca’s agri -business division)
Category
Agro – chemicals
Sector
Industrial products
Tagline/ Slogan
Bringing plant potential to life
World leader in agribusiness with a focus on meeting future demands, creating sustainable solutions to enable agricultural systems to be USP conserved and developed.
STP
Customers/businesses primarily focused on agriculture that demands Segment healthy & premium crops, along with minimal use of resources.
Target Group
Growers/farmers dealing with commercial & ornamental crops.
Syngenta is an agribusiness company involved in the development, manufacture, and marketing of products that are designed to enhance Positioning crop yields and food quality.
SWOT Analysis
1. Broad product base covering crop protection, seeds & seed care and lawn & garden 2. Wide geographic presence in over 90 countries with a workforce of 26,000 employees 3. Strong focus on innovative R&D, combining chemical and biological expertise to develop new technologies and drive land productivity 4. Strategic acquisitions to dominate the agribusiness sector and stand Strength out as the primary supplier of agro-products and solutions.
1.Increased competition and expansion into highly volatile economies affecting profits Weakness 2. Limited market share due to stiff competition in the sector
1. Product approvals can increase Syngenta’s sales revenues, if the product achieves mass popularity & marketing. 2. Complementary agreements involving cross-license technologies, consolidated R&D efforts and termination of costly IP litigations can Opportunity reinforce Syngenta top-tier market power. 3. There is an increasing need for improved agricultural production
which forms the core offering of Syngenta. 4. There are tremendous opportunities for growth in emerging markets which can fuel an increase in the sales of Diverse Field Crops.
1.Environmental regulations pose a great challenge to the acceptance of crop-enhancing products, by economies focused on environmental & health safety. 2. There is stiff competition in each segment due to emergence of new products, technologies and increasing customer intelligence. 3. Many products are on the verge of expiry of their patents resulting in easier access to generic manufacturers for production of the same. 4. There has been a reduction of subsidies granted by the European Govt. which may lead to greater expenditure on R&D. 5. The practice of delivering products on credit may affect Syngenta’s results, if the customers, especially in developing economies, start Threats defaulting on their debts due to the global economic downturn.
Competition
1. Monsanto 2. DuPont Competitors 3. Agrium
doc_341445023.docx
SWOT ANALYSIS OF SYNGENTA
Syngenta
Syngenta AG –Merger of Novartis’ agri-business and Zeneca Parent Company Agrochemicals (Astra Zeneca’s agri -business division)
Category
Agro – chemicals
Sector
Industrial products
Tagline/ Slogan
Bringing plant potential to life
World leader in agribusiness with a focus on meeting future demands, creating sustainable solutions to enable agricultural systems to be USP conserved and developed.
STP
Customers/businesses primarily focused on agriculture that demands Segment healthy & premium crops, along with minimal use of resources.
Target Group
Growers/farmers dealing with commercial & ornamental crops.
Syngenta is an agribusiness company involved in the development, manufacture, and marketing of products that are designed to enhance Positioning crop yields and food quality.
SWOT Analysis
1. Broad product base covering crop protection, seeds & seed care and lawn & garden 2. Wide geographic presence in over 90 countries with a workforce of 26,000 employees 3. Strong focus on innovative R&D, combining chemical and biological expertise to develop new technologies and drive land productivity 4. Strategic acquisitions to dominate the agribusiness sector and stand Strength out as the primary supplier of agro-products and solutions.
1.Increased competition and expansion into highly volatile economies affecting profits Weakness 2. Limited market share due to stiff competition in the sector
1. Product approvals can increase Syngenta’s sales revenues, if the product achieves mass popularity & marketing. 2. Complementary agreements involving cross-license technologies, consolidated R&D efforts and termination of costly IP litigations can Opportunity reinforce Syngenta top-tier market power. 3. There is an increasing need for improved agricultural production
which forms the core offering of Syngenta. 4. There are tremendous opportunities for growth in emerging markets which can fuel an increase in the sales of Diverse Field Crops.
1.Environmental regulations pose a great challenge to the acceptance of crop-enhancing products, by economies focused on environmental & health safety. 2. There is stiff competition in each segment due to emergence of new products, technologies and increasing customer intelligence. 3. Many products are on the verge of expiry of their patents resulting in easier access to generic manufacturers for production of the same. 4. There has been a reduction of subsidies granted by the European Govt. which may lead to greater expenditure on R&D. 5. The practice of delivering products on credit may affect Syngenta’s results, if the customers, especially in developing economies, start Threats defaulting on their debts due to the global economic downturn.
Competition
1. Monsanto 2. DuPont Competitors 3. Agrium
doc_341445023.docx