Description
SWOT ANALYSIS OF SYDNEY MORNING HERALD
Sydney Morning Herald
Parent Company
Fairfax Media
Category
Daily Broadsheet Newspaper
Sector
Newspapers
Tagline/ Slogan
High Standards of Journalism
USP
Oldest continuously published newspaper in the southern hemisphere
STP
Segment
English reading population
Target Group
Professionals, students and politicians
Positioning
No political bias towards any party
SWOT Analysis
1. “Earth Hour” changed the face of newspaper into responsible enterprise 2. “Campaign for Sydney” engaged huge participation 3. Strong network distribution across Sydney Australia 4. High quality of reporting from reporters Strength 5. Good presence in Australia covering all major news
1.Distribution network limited internationally to expand 2. Being a big brand, sometimes faces criticism due to negligible Weakness mistakes
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.The Australian 2.The Daily Telegraph Competitors 3.The Courier-Mail
doc_876603764.docx
SWOT ANALYSIS OF SYDNEY MORNING HERALD
Sydney Morning Herald
Parent Company
Fairfax Media
Category
Daily Broadsheet Newspaper
Sector
Newspapers
Tagline/ Slogan
High Standards of Journalism
USP
Oldest continuously published newspaper in the southern hemisphere
STP
Segment
English reading population
Target Group
Professionals, students and politicians
Positioning
No political bias towards any party
SWOT Analysis
1. “Earth Hour” changed the face of newspaper into responsible enterprise 2. “Campaign for Sydney” engaged huge participation 3. Strong network distribution across Sydney Australia 4. High quality of reporting from reporters Strength 5. Good presence in Australia covering all major news
1.Distribution network limited internationally to expand 2. Being a big brand, sometimes faces criticism due to negligible Weakness mistakes
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.The Australian 2.The Daily Telegraph Competitors 3.The Courier-Mail
doc_876603764.docx