Description
SWOT ANALYSIS OF SWISSCOM
Swisscom
Parent Company
Swiss Confederation -PTT(Post, Telegraph, Telephone)
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
We open up new possibilities; Everything for your mobile phone.
USP
Switzerland's leading telecom provider
STP
Mobile, fixed and Internet protocol (IP)-based voice and data Segment communications
Residential Customers, Small and Medium-Sized Enterprises, Target Group Corporate Business, Wholesale, and Networks and IT
Swisscom fosters close ties with its target groups - shareholders, employees, suppliers, the public and, above all, its customers, through Positioning quick & secure services and building good experiences
SWOT Analysis
1. Strong Market Presence in home market 2. Strong Customer Base with over 6 million mobile customers and around 1.7 million broadband connections 3. Revenue Growth in Switzerland, sustaining revenues 4. Its workforce is made of approx 20,000 employees Strength 5. Unique and eye-catchy advertising
1. Operations are heavily dependent on Switzerland only Weakness 2. Limited presence across Europe as well as the world
1. Strategic Initiatives like organizational re-jig 2. Investment in Network Expansion across Europe 3. Growth in Telecommunications Services across the region Opportunity 4. Increasing Demand for Mobile Broadband
1. High Competitive Pressure due to newer entities 2. Rapid Technological Changes ranging from 3G to 4G services Threats 3. Global Economic Slowdown especially in the EURO region
Competition
1.France Telecom 2.Sunrise Competitors 3.Orange
doc_119475927.docx
SWOT ANALYSIS OF SWISSCOM
Swisscom
Parent Company
Swiss Confederation -PTT(Post, Telegraph, Telephone)
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
We open up new possibilities; Everything for your mobile phone.
USP
Switzerland's leading telecom provider
STP
Mobile, fixed and Internet protocol (IP)-based voice and data Segment communications
Residential Customers, Small and Medium-Sized Enterprises, Target Group Corporate Business, Wholesale, and Networks and IT
Swisscom fosters close ties with its target groups - shareholders, employees, suppliers, the public and, above all, its customers, through Positioning quick & secure services and building good experiences
SWOT Analysis
1. Strong Market Presence in home market 2. Strong Customer Base with over 6 million mobile customers and around 1.7 million broadband connections 3. Revenue Growth in Switzerland, sustaining revenues 4. Its workforce is made of approx 20,000 employees Strength 5. Unique and eye-catchy advertising
1. Operations are heavily dependent on Switzerland only Weakness 2. Limited presence across Europe as well as the world
1. Strategic Initiatives like organizational re-jig 2. Investment in Network Expansion across Europe 3. Growth in Telecommunications Services across the region Opportunity 4. Increasing Demand for Mobile Broadband
1. High Competitive Pressure due to newer entities 2. Rapid Technological Changes ranging from 3G to 4G services Threats 3. Global Economic Slowdown especially in the EURO region
Competition
1.France Telecom 2.Sunrise Competitors 3.Orange
doc_119475927.docx