Description
SWOT ANALYSIS OF SWISS INTERNATIONAL AIRLINES
Swiss International Airlines Parent Company Category Sector Tagline/ Slogan USP Deutsche Lufthansa AG International Airlines Our sign is a promise National flag carrier of Switzerland STP Segment Target Group Positioning Business men / Frequent travelers Upper middle class On time performance and quality service SWOT Analysis 1. Winner of the Best Airline western Europe award 2. Efficient airport service level at Zurich airport hub 3. New long haul business class seats provide flat bed comfort thus providing more luxuries to customers at competitors prices 4. Strong brand presence pan Europe 1. Lesser number of flights despite good destinations as compared to leading global players Weakness 2. Market share is limited due to intense competition 1. Leverage ownership of Swiss Aviation Training and Swiss World Cargo 2. Being a subsidiary of Lufthansa allows Swiss to expand its operations in previously unviable destinations 3. More customer services to increase experience
Strength
Opportunity
Threats
1. Fierce competition from other international airlines 2. Increasing cost of aviation fuel 3. Increasing labor cost Competition 1. British Airways 2. American Airlines 3. Air France
Competitors
doc_641539741.docx
SWOT ANALYSIS OF SWISS INTERNATIONAL AIRLINES
Swiss International Airlines Parent Company Category Sector Tagline/ Slogan USP Deutsche Lufthansa AG International Airlines Our sign is a promise National flag carrier of Switzerland STP Segment Target Group Positioning Business men / Frequent travelers Upper middle class On time performance and quality service SWOT Analysis 1. Winner of the Best Airline western Europe award 2. Efficient airport service level at Zurich airport hub 3. New long haul business class seats provide flat bed comfort thus providing more luxuries to customers at competitors prices 4. Strong brand presence pan Europe 1. Lesser number of flights despite good destinations as compared to leading global players Weakness 2. Market share is limited due to intense competition 1. Leverage ownership of Swiss Aviation Training and Swiss World Cargo 2. Being a subsidiary of Lufthansa allows Swiss to expand its operations in previously unviable destinations 3. More customer services to increase experience
Strength
Opportunity
Threats
1. Fierce competition from other international airlines 2. Increasing cost of aviation fuel 3. Increasing labor cost Competition 1. British Airways 2. American Airlines 3. Air France
Competitors
doc_641539741.docx