Description
SWOT ANALYSIS OF SWIRE GROUP
Swire Group
Parent Company
Swire Group
Category
Conglomerate
Sector
Property, products and services
Tagline/ Slogan
Value in diversity
USP
Exceling as corporate citizen with sustainable growth strategy STP
Property development and investment, beverages, trading and Segment industrial services, marine services, and aviation
Buyers of residential, organizations, business and travel group, consumers of soft drinks, consumers of motor vehicles, footwear, builders, property developers, oil and gas wells, shipping industries, Target Group Air travelers, Airline industries
Positioning
Strong recognized and trusted brand in greater China region SWOT Analysis
1. Presence in Asia and North America employing over 120,000 people 2. Diversified revenue stream- property, beverages segment, trading and industrial segment, aviation and marine services 3. Strong industry recognition through awards in various categories – Brand image gives competitive advantage 4. Robust growth in sales and profits – revenue growing at healthy rate with strong financial base 5. Its subsidiaries are big brands like Swire Pacific, Swire Properties Strength Cathay Pacific, Dragonair, Haeco, Steamships Trading Company
Weakness
1. Legal proceedings against Cathay Pacific
2. Geographical concentration – most of revenue generated from Hong Kong and almost all revenue from Asian markets 3. Decreasing yield in all classes, especially economy class of airlines
1. Partnerships and joint ventures enhancing business 2. Increasing spending on food in emerging markets is a big market 3. New gas reserves in Asian and African seas and shale gas Opportunity technology development
1. National and international regulations 2. Increasing competition 3. Soaring fuel prices could strain margins Threats 4. Price war in aviation industry Competition
1. Beijing Enterprises Holdings Limited 2. CSR Limited 3. Hutchison Whampoa Limited 4. PepsiCo, Inc. Competitors 5. TECO Energy Inc
doc_532670815.docx
SWOT ANALYSIS OF SWIRE GROUP
Swire Group
Parent Company
Swire Group
Category
Conglomerate
Sector
Property, products and services
Tagline/ Slogan
Value in diversity
USP
Exceling as corporate citizen with sustainable growth strategy STP
Property development and investment, beverages, trading and Segment industrial services, marine services, and aviation
Buyers of residential, organizations, business and travel group, consumers of soft drinks, consumers of motor vehicles, footwear, builders, property developers, oil and gas wells, shipping industries, Target Group Air travelers, Airline industries
Positioning
Strong recognized and trusted brand in greater China region SWOT Analysis
1. Presence in Asia and North America employing over 120,000 people 2. Diversified revenue stream- property, beverages segment, trading and industrial segment, aviation and marine services 3. Strong industry recognition through awards in various categories – Brand image gives competitive advantage 4. Robust growth in sales and profits – revenue growing at healthy rate with strong financial base 5. Its subsidiaries are big brands like Swire Pacific, Swire Properties Strength Cathay Pacific, Dragonair, Haeco, Steamships Trading Company
Weakness
1. Legal proceedings against Cathay Pacific
2. Geographical concentration – most of revenue generated from Hong Kong and almost all revenue from Asian markets 3. Decreasing yield in all classes, especially economy class of airlines
1. Partnerships and joint ventures enhancing business 2. Increasing spending on food in emerging markets is a big market 3. New gas reserves in Asian and African seas and shale gas Opportunity technology development
1. National and international regulations 2. Increasing competition 3. Soaring fuel prices could strain margins Threats 4. Price war in aviation industry Competition
1. Beijing Enterprises Holdings Limited 2. CSR Limited 3. Hutchison Whampoa Limited 4. PepsiCo, Inc. Competitors 5. TECO Energy Inc
doc_532670815.docx