Description
SWOT ANALYSIS OF SWIFT DZIRE
Maruti Swift Dzire
Parent Company
Maruti Udyog Limited MUL
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
The heart car
Luxurious car from Maruti which is low maintenance as compared to USP competitors
STP
Segment
People who prefer value for money cars
Target Group
Middle class and upper-middle class
Positioning
The car which would become close to the heart for the family
SWOT Analysis
1.Maruti has been Indian market leader since a long time 2.Good advertising and high brand visibility 3.Excellent features, good mileage for the urban middle class looking for a luxury sedan at an affordable price 4.Available in petrol and diesel variants Strength 5.One of the most popular global brand names
1.Difficult to maintain market share in an intense competitive sedan Weakness market
1.Fast growing automobile market Opportunity 2.Increasing purchasing power parity
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.Fiat Linea 2.Volkawagen Vento 3.Hyundai Verna 4.Chevrolet Cruze Competitors 5.Honda City
doc_901293739.docx
SWOT ANALYSIS OF SWIFT DZIRE
Maruti Swift Dzire
Parent Company
Maruti Udyog Limited MUL
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
The heart car
Luxurious car from Maruti which is low maintenance as compared to USP competitors
STP
Segment
People who prefer value for money cars
Target Group
Middle class and upper-middle class
Positioning
The car which would become close to the heart for the family
SWOT Analysis
1.Maruti has been Indian market leader since a long time 2.Good advertising and high brand visibility 3.Excellent features, good mileage for the urban middle class looking for a luxury sedan at an affordable price 4.Available in petrol and diesel variants Strength 5.One of the most popular global brand names
1.Difficult to maintain market share in an intense competitive sedan Weakness market
1.Fast growing automobile market Opportunity 2.Increasing purchasing power parity
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport
Competition
1.Fiat Linea 2.Volkawagen Vento 3.Hyundai Verna 4.Chevrolet Cruze Competitors 5.Honda City
doc_901293739.docx