Description
SWOT ANALYSIS OF SWEEKAR
Sweekar
Parent Company
Cargill
Category
Cooking Oil
Sector
Food Products
Tagline/ Slogan
Aapke haath mumkin har baat
USP
Low cholesterol edible oil STP
Segment
Health conscious adults
Target Group
All age groups, middle and high income, health conscious people
Positioning
Healthy cooking oil SWOT Analysis
1.Dominant player of edible oil Strength 2.Uses health platform
1.Limited market penetration in edible oil market. 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the demand Weakness 5.Low advertising and visibility
1.Sharp increases in demand of branded oil 2.High market awareness in metropolitan city of branded oil Opportunity 3.Health conscious people increasing
1.The treats of low price competition 2.A large number of domestic as well as multinational players Threats 3.Highly competitive industry Competition
1.Sundrop 2.Dhara 3.Nature Fresh 4.Saffola Competitors 5.Sampriti
doc_623119492.docx
SWOT ANALYSIS OF SWEEKAR
Sweekar
Parent Company
Cargill
Category
Cooking Oil
Sector
Food Products
Tagline/ Slogan
Aapke haath mumkin har baat
USP
Low cholesterol edible oil STP
Segment
Health conscious adults
Target Group
All age groups, middle and high income, health conscious people
Positioning
Healthy cooking oil SWOT Analysis
1.Dominant player of edible oil Strength 2.Uses health platform
1.Limited market penetration in edible oil market. 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the demand Weakness 5.Low advertising and visibility
1.Sharp increases in demand of branded oil 2.High market awareness in metropolitan city of branded oil Opportunity 3.Health conscious people increasing
1.The treats of low price competition 2.A large number of domestic as well as multinational players Threats 3.Highly competitive industry Competition
1.Sundrop 2.Dhara 3.Nature Fresh 4.Saffola Competitors 5.Sampriti
doc_623119492.docx