Description
SWOT ANALYSIS OF SWAROVSKI CRYSTAL
Swarovski Crystal
Parent Company
Swarovski Crystal
Category
Jewellery and Luxury gifts
Sector
Lifestyle and retail
Tagline/ Slogan
Made with passion
USP
Quality and creativity
STP
Segment
Upper earning income
Target Group
Woman who loves unique designs
Positioning
Unique product designs, innovation and merit
SWOT Analysis
1. It has over 26000 employees and present in almost 120 countries 2. 1200+ own operated Swarovski beauty and1000 partner operated boutiques 3. It has vast production locations in countries like Austria, China, Czech Republic, India, Jordan, Liechtenstein, Thailand, United States. 4. Strong annual turnover and financial position Strength 5. Strong brand presence and visibility
1. Despite strong brand, tough competition from unorganised sector means limited market share 2. Needs to enhance visibility by more advertising to make it a top of Weakness the mind recall brand
1. To create a brand identity by collaborating with PR activities 2.Create a brand which increase a sense of loyalty amongst consumers Opportunity 3.needs a right brand communication
1. Cheaper manufacturer in China 2. Up coming fashion and changing trends Threats 3.Low interest of people in crystal stones as investments
Competition
1.Van clef and Arpels 2.Cartier Competitors 3.Chopard
doc_620814718.docx
SWOT ANALYSIS OF SWAROVSKI CRYSTAL
Swarovski Crystal
Parent Company
Swarovski Crystal
Category
Jewellery and Luxury gifts
Sector
Lifestyle and retail
Tagline/ Slogan
Made with passion
USP
Quality and creativity
STP
Segment
Upper earning income
Target Group
Woman who loves unique designs
Positioning
Unique product designs, innovation and merit
SWOT Analysis
1. It has over 26000 employees and present in almost 120 countries 2. 1200+ own operated Swarovski beauty and1000 partner operated boutiques 3. It has vast production locations in countries like Austria, China, Czech Republic, India, Jordan, Liechtenstein, Thailand, United States. 4. Strong annual turnover and financial position Strength 5. Strong brand presence and visibility
1. Despite strong brand, tough competition from unorganised sector means limited market share 2. Needs to enhance visibility by more advertising to make it a top of Weakness the mind recall brand
1. To create a brand identity by collaborating with PR activities 2.Create a brand which increase a sense of loyalty amongst consumers Opportunity 3.needs a right brand communication
1. Cheaper manufacturer in China 2. Up coming fashion and changing trends Threats 3.Low interest of people in crystal stones as investments
Competition
1.Van clef and Arpels 2.Cartier Competitors 3.Chopard
doc_620814718.docx