Description
SWOT ANALYSIS OF SUZUKI MOTORS
Suzuki Motors
Parent Company
Suzuki Motor Corporation
Category
Motorcycles, Scooters
Sector
Two-wheeler
Tagline/ Slogan
Way of Life
USP
Suzuki is Japan's 4th largest automobile manufacturer STP
Middle-class people who want a bike that is stylish and gives a good Segment mileage
Target Group
Middle class youth from the age bracket of 25-35
Positioning
Powerful sports bikes for high speed and performance Product Portfolio
SUZUKI BOULEVARD Brands SUZUKI HAYABUSA SWOT Analysis
1. Size and scale of parent company 2. Effective Advertising Capability globally 3. High emphasis on R and D, especially in motorsport 4. Established market distribution channel and popular brand name 5. Suzuki Motors manufacturers automobiles, Engines, Motorcycles ATVs, Outboard Motors Strength 6. Has over 50,000 employees globally
Weakness
1.Yet to make a stronghold in the emerging markets like India
1.Two-wheeler segment is one of the most growing industries Opportunity 2.Export of bikes is limited i.e. untapped international markets
1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices Threats 3. Better public transport will affect two-wheeler sales Competition
1. Bajaj Auto 2. Hero Motor Corp (Hero Honda) 3.TVS 4.Yamaha 5. Harley Davidson 6. Royal Enfield Competitors 7. Ducati
doc_536541824.docx
SWOT ANALYSIS OF SUZUKI MOTORS
Suzuki Motors
Parent Company
Suzuki Motor Corporation
Category
Motorcycles, Scooters
Sector
Two-wheeler
Tagline/ Slogan
Way of Life
USP
Suzuki is Japan's 4th largest automobile manufacturer STP
Middle-class people who want a bike that is stylish and gives a good Segment mileage
Target Group
Middle class youth from the age bracket of 25-35
Positioning
Powerful sports bikes for high speed and performance Product Portfolio
SUZUKI BOULEVARD Brands SUZUKI HAYABUSA SWOT Analysis
1. Size and scale of parent company 2. Effective Advertising Capability globally 3. High emphasis on R and D, especially in motorsport 4. Established market distribution channel and popular brand name 5. Suzuki Motors manufacturers automobiles, Engines, Motorcycles ATVs, Outboard Motors Strength 6. Has over 50,000 employees globally
Weakness
1.Yet to make a stronghold in the emerging markets like India
1.Two-wheeler segment is one of the most growing industries Opportunity 2.Export of bikes is limited i.e. untapped international markets
1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices Threats 3. Better public transport will affect two-wheeler sales Competition
1. Bajaj Auto 2. Hero Motor Corp (Hero Honda) 3.TVS 4.Yamaha 5. Harley Davidson 6. Royal Enfield Competitors 7. Ducati
doc_536541824.docx