Description
SWOT ANALYSIS OF SURAJ DIAMONDS AND JEWELLERY
Su Raj Diamonds and Jewellery
Parent Company
Su Raj Diamonds and Jewellery
Category
Jewellery and Diamonds
Sector
Retail and Lifestyle
Tagline/ Slogan
The most trusted jewellery conglomerates globally
USP
Exquisite design
STP
Men, woman and elite class people and corporate customers who love Segment diamonds
Target Group
Upper class and upper middle class urban men and women
Positioning
Ethnic wear, new innovative designs
SWOT Analysis
1. Has A low debt equity ratio i.e. they take care of assets and their borrowings 2. The Company has an internal control system in place, which is efficient and commensurate with the size and nature of its business. 3. CRISIL has rated ‘P1’ for Su-Raj Diamonds and Jewellery’s bank facilities, reflects the Company’s healthy business risk profile and sound operational efficiencies Strength 4. Good brand presence in India
1. Limited brand recall compared to other popular lifestyle brands 2. Needs to focus also in International market and the European Weakness markets, which is growing rapidly
1. Su-Raj Diamonds and Jeweler Limited being a nominated agency for direct import of gold have bright business prospects 2.Their is large scope in middle east with good population for ethnic Indian jewellery 3. Exports from the unit are encouraging with good response from Opportunity international customers
Threats
1. Gold prices have increased 2. Intense competition from other players
3. Euro debt crisis and economic fluctuations
Competition
1.TBZ 2.Ciemme Competitors 3.Orra diamonds
doc_726217029.docx
SWOT ANALYSIS OF SURAJ DIAMONDS AND JEWELLERY
Su Raj Diamonds and Jewellery
Parent Company
Su Raj Diamonds and Jewellery
Category
Jewellery and Diamonds
Sector
Retail and Lifestyle
Tagline/ Slogan
The most trusted jewellery conglomerates globally
USP
Exquisite design
STP
Men, woman and elite class people and corporate customers who love Segment diamonds
Target Group
Upper class and upper middle class urban men and women
Positioning
Ethnic wear, new innovative designs
SWOT Analysis
1. Has A low debt equity ratio i.e. they take care of assets and their borrowings 2. The Company has an internal control system in place, which is efficient and commensurate with the size and nature of its business. 3. CRISIL has rated ‘P1’ for Su-Raj Diamonds and Jewellery’s bank facilities, reflects the Company’s healthy business risk profile and sound operational efficiencies Strength 4. Good brand presence in India
1. Limited brand recall compared to other popular lifestyle brands 2. Needs to focus also in International market and the European Weakness markets, which is growing rapidly
1. Su-Raj Diamonds and Jeweler Limited being a nominated agency for direct import of gold have bright business prospects 2.Their is large scope in middle east with good population for ethnic Indian jewellery 3. Exports from the unit are encouraging with good response from Opportunity international customers
Threats
1. Gold prices have increased 2. Intense competition from other players
3. Euro debt crisis and economic fluctuations
Competition
1.TBZ 2.Ciemme Competitors 3.Orra diamonds
doc_726217029.docx