Description
SWOT ANALYSIS OF SUPERVALU STORE
Supervalu Store
Parent Company
Supervalu Inc. , USA
Category
Food retail
Sector
Lifestyle and Retail
Tagline/ Slogan
America’s neighbourhood grocer
Blending value, service and selection to best address the needs of the USP households it serves to
STP
Segment
Food and Drug Retail
Target Group
Local households
Serving a wide range of customers in neighborhoods nationwide, through stores ranging from hard discount to traditional and premium Positioning grocery formats
SWOT Analysis
1. Varied retail formats offering a broad array of products and private label brands through owned, licensed, franchised and affiliated stores. 2. Strategic Acquisition of New Albertsons 3. Reduction in debt and efficient managing of operating costs 4. Strong supply chain abilities Strength 5. Third-largest food retailing company in the United States
1.Poor brand recalls among consumerscompared to leading brands Weakness 2.Weak inventory turnover ratio
1.Increasing demand for organic products and hence auguring sales 2.Increasing popularity of its private label goods through extensive advertising Opportunity 3.Increasing online sales
1.Rising Labour wages in USA 2.Soaring food and non-food product inflation Threats 3.Threat from mushrooming competition in organised retail sector
Competition
1.Kroger 2.Safeway Competitors 3.Walmart
doc_950493345.docx
SWOT ANALYSIS OF SUPERVALU STORE
Supervalu Store
Parent Company
Supervalu Inc. , USA
Category
Food retail
Sector
Lifestyle and Retail
Tagline/ Slogan
America’s neighbourhood grocer
Blending value, service and selection to best address the needs of the USP households it serves to
STP
Segment
Food and Drug Retail
Target Group
Local households
Serving a wide range of customers in neighborhoods nationwide, through stores ranging from hard discount to traditional and premium Positioning grocery formats
SWOT Analysis
1. Varied retail formats offering a broad array of products and private label brands through owned, licensed, franchised and affiliated stores. 2. Strategic Acquisition of New Albertsons 3. Reduction in debt and efficient managing of operating costs 4. Strong supply chain abilities Strength 5. Third-largest food retailing company in the United States
1.Poor brand recalls among consumerscompared to leading brands Weakness 2.Weak inventory turnover ratio
1.Increasing demand for organic products and hence auguring sales 2.Increasing popularity of its private label goods through extensive advertising Opportunity 3.Increasing online sales
1.Rising Labour wages in USA 2.Soaring food and non-food product inflation Threats 3.Threat from mushrooming competition in organised retail sector
Competition
1.Kroger 2.Safeway Competitors 3.Walmart
doc_950493345.docx