Description
SWOT ANALYSIS OF SUPERIA
Superia
Parent Company
ITC
Category
Personal Care brands- soaps
Sector
FMCG
Tagline/ Slogan
Aisi Chamak ki Duniya Bole Pehle Aap
USP
Natural ingredients STP
Segment
Personal Care – Soap and skin care
Target Group
Lower middle class and middle class customer base
Positioning
Enriched with natural ingredients give radiant glowing skin SWOT Analysis
1. Six variants – Fragrant Flower, Soft sandal, Natural Glow, Healthy Glow, Lemon fresh and milky glow 2. Strong Brand name of ITC 3. Strong Distribution system enhances mass marketing Strength 4. Natural ingredients enhances trust in brand
1. Limited market share due to stiff competition in the market Weakness 2.Cannabalization of market share by Vivel
1. People are turning more towards products made from natural ingredients Opportunity 2. One of the fastest growing brands in many state
Threats
1.Cut throat competition from domestic soap brands 2.Less scope of expansion
3.Switching costs are low Competition
1. Dove soap 2. Rexona soap 3. Pears Competitors 4. Lux
doc_429068347.docx
SWOT ANALYSIS OF SUPERIA
Superia
Parent Company
ITC
Category
Personal Care brands- soaps
Sector
FMCG
Tagline/ Slogan
Aisi Chamak ki Duniya Bole Pehle Aap
USP
Natural ingredients STP
Segment
Personal Care – Soap and skin care
Target Group
Lower middle class and middle class customer base
Positioning
Enriched with natural ingredients give radiant glowing skin SWOT Analysis
1. Six variants – Fragrant Flower, Soft sandal, Natural Glow, Healthy Glow, Lemon fresh and milky glow 2. Strong Brand name of ITC 3. Strong Distribution system enhances mass marketing Strength 4. Natural ingredients enhances trust in brand
1. Limited market share due to stiff competition in the market Weakness 2.Cannabalization of market share by Vivel
1. People are turning more towards products made from natural ingredients Opportunity 2. One of the fastest growing brands in many state
Threats
1.Cut throat competition from domestic soap brands 2.Less scope of expansion
3.Switching costs are low Competition
1. Dove soap 2. Rexona soap 3. Pears Competitors 4. Lux
doc_429068347.docx