Description
SWOT ANALYSIS OF SUNSILK
Sunsilk
Parent Company
HUL (Unilever)
Category
Personal Care – Hair Care
Sector
FMCG
Tagline/ Slogan
For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk
USP
Popular hair care brand having product for all types of hair
STP
Segment
Personal Hair Care Shampoo available in multiple variants
Target Group
Girls in the age group of 20’s
The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and Positioning manageability
SWOT Analysis
1. Launched in 1964, with a presence of over 80 countries 2. Available in various variants to suite every type of hair need (Anti Dandruff, Hair Fall etc) 3. Number 1 in Asia, Latin America and the Middle East, with sales of more than €1 billion a year 4. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand. 5. Madonna, Shakira, Marilyn Monroe, Priyanka Chopra etc are brand Strength ambassadors lead to excellent branding and advertising
1. Poor penetration in semi urban and rural market 2. Target market limited to just teens and 20’s age group Weakness 3.Competition intense in the hair care segment
1. Improve their community for Indian girls which is – sunsilkgangofgirls.com 2. Sunsilk Co-Creations – Partnering with 7 of the world’s best hair Opportunity experts for new and improved products
1. Multiple competitors with similar offerings and lower price range 2. Not prevalent in the rural markets Threats 3. Competition from in-house brands like Clear, Clinic Plus
Competition
1. Garnier Fructis 2. Head and Shoulders Competitors 3. Pantene
doc_719994227.docx
SWOT ANALYSIS OF SUNSILK
Sunsilk
Parent Company
HUL (Unilever)
Category
Personal Care – Hair Care
Sector
FMCG
Tagline/ Slogan
For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk
USP
Popular hair care brand having product for all types of hair
STP
Segment
Personal Hair Care Shampoo available in multiple variants
Target Group
Girls in the age group of 20’s
The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and Positioning manageability
SWOT Analysis
1. Launched in 1964, with a presence of over 80 countries 2. Available in various variants to suite every type of hair need (Anti Dandruff, Hair Fall etc) 3. Number 1 in Asia, Latin America and the Middle East, with sales of more than €1 billion a year 4. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand. 5. Madonna, Shakira, Marilyn Monroe, Priyanka Chopra etc are brand Strength ambassadors lead to excellent branding and advertising
1. Poor penetration in semi urban and rural market 2. Target market limited to just teens and 20’s age group Weakness 3.Competition intense in the hair care segment
1. Improve their community for Indian girls which is – sunsilkgangofgirls.com 2. Sunsilk Co-Creations – Partnering with 7 of the world’s best hair Opportunity experts for new and improved products
1. Multiple competitors with similar offerings and lower price range 2. Not prevalent in the rural markets Threats 3. Competition from in-house brands like Clear, Clinic Plus
Competition
1. Garnier Fructis 2. Head and Shoulders Competitors 3. Pantene
doc_719994227.docx