Description
SWOT ANALYSIS OF SUNING APPLIANCES COMPANY LIMITED
Suning Appliance Co Ltd
Parent Company
Suning Appliance Company Ltd
Category
Electronics retail stores
Sector
Retail and Lifestyle
Tagline/ Slogan
-
USP
One of the largest electronics retail stores pan-China
STP
Segment
People looking for electronics retail stores
Target Group
Middle class and upper middle class households
Positioning
Affordable pricing
SWOT Analysis
1.It is one of the largest privately owned electrical appliance retailers in China. 2.Strong reputation in the industry 3.Strong domestic presence and popular retail outlets 4.Strong business franchises model Strength 5. Has nearly 1400 stores across 230+ Chinese cities
1. Lacks global presence compared to industry leaders 2. Changing customer preferences oftens leads to inventory Weakness management issues
1.China is becoming powerful economy so leveraging on existing developed infrastructure facilities to grow business 2.Opportunity to enter into emerging economies by suiting with their environment 3.Cheap labor in China gives economy of scale to reduce cost of Opportunity production
1. Consumer durable category customers always go for high quality and Threats advanced technologies
2.Maintaining low cost is big concern due to high inflation raw material cost increases 3. Being updated with advanced technologies is need of hour for electric appliance retailors
Competition
1.Gome electric appliances 2.Hutchinson Wampora Competitors 3. King fook holdings
doc_391884121.docx
SWOT ANALYSIS OF SUNING APPLIANCES COMPANY LIMITED
Suning Appliance Co Ltd
Parent Company
Suning Appliance Company Ltd
Category
Electronics retail stores
Sector
Retail and Lifestyle
Tagline/ Slogan
-
USP
One of the largest electronics retail stores pan-China
STP
Segment
People looking for electronics retail stores
Target Group
Middle class and upper middle class households
Positioning
Affordable pricing
SWOT Analysis
1.It is one of the largest privately owned electrical appliance retailers in China. 2.Strong reputation in the industry 3.Strong domestic presence and popular retail outlets 4.Strong business franchises model Strength 5. Has nearly 1400 stores across 230+ Chinese cities
1. Lacks global presence compared to industry leaders 2. Changing customer preferences oftens leads to inventory Weakness management issues
1.China is becoming powerful economy so leveraging on existing developed infrastructure facilities to grow business 2.Opportunity to enter into emerging economies by suiting with their environment 3.Cheap labor in China gives economy of scale to reduce cost of Opportunity production
1. Consumer durable category customers always go for high quality and Threats advanced technologies
2.Maintaining low cost is big concern due to high inflation raw material cost increases 3. Being updated with advanced technologies is need of hour for electric appliance retailors
Competition
1.Gome electric appliances 2.Hutchinson Wampora Competitors 3. King fook holdings
doc_391884121.docx