Description
SWOT ANALYSIS OF SUNFEAST YIPPIE NOODLES
Sunfeast Yippee Noodles
Parent Company
ITC
Category
Food Products
Sector
Food Products
Tagline/ Slogan
The better noodles; Spread the smile
USP
Instant noodles with different tastes
STP
Segment
People looking for a healthy snack when hungry
Target Group
Young people and children from upper and middle class
Positioning
Sunfeast Yippee noodles do not lump even 30 minutes after cooking
SWOT Analysis
1.Good advertising and visibility 2.Good product distribution and availability Strength 3.Lots of flavors and varieties available
1.Media generated news about health issues Weakness 2.Brand loyalty of Maggi is tremendous
1.Untapped rural markets 2.DINKS, single professionals Opportunity 3.Newer tastes
Threats
1.Price wars with other noodle brands
Competition
Competitors
1.Maggi
doc_577273060.docx
SWOT ANALYSIS OF SUNFEAST YIPPIE NOODLES
Sunfeast Yippee Noodles
Parent Company
ITC
Category
Food Products
Sector
Food Products
Tagline/ Slogan
The better noodles; Spread the smile
USP
Instant noodles with different tastes
STP
Segment
People looking for a healthy snack when hungry
Target Group
Young people and children from upper and middle class
Positioning
Sunfeast Yippee noodles do not lump even 30 minutes after cooking
SWOT Analysis
1.Good advertising and visibility 2.Good product distribution and availability Strength 3.Lots of flavors and varieties available
1.Media generated news about health issues Weakness 2.Brand loyalty of Maggi is tremendous
1.Untapped rural markets 2.DINKS, single professionals Opportunity 3.Newer tastes
Threats
1.Price wars with other noodle brands
Competition
Competitors
1.Maggi
doc_577273060.docx