Description
SWOT ANALYSIS OF SUNFEAST MILKY MAGIC
Sunfeast Milky Magic
Parent Company
ITC
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Spread the smile
These biscuits strike the right balance of milk and wheat which helps in an all round USP development and nurturing of the child. STP
Segment
Children segment
Target Group
Young growing children
It has perfect balance of energy that aids Positioning physical strength and mental ability SWOT Analysis
1. Low cost 2.Good advertising and visibility 3.Good product quality and packaging Strength 4.Celebrity brand ambassador
1. Many competitors in this segment Weakness 2.Nothing unique
1. Tie-up with schools as a part of meals Opportunity 2. untapped rural market
Threats
1. Similar biscuit categories Competition
1.Parle G Competitors 2.Britannia Tiger
doc_861112912.docx
SWOT ANALYSIS OF SUNFEAST MILKY MAGIC
Sunfeast Milky Magic
Parent Company
ITC
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Spread the smile
These biscuits strike the right balance of milk and wheat which helps in an all round USP development and nurturing of the child. STP
Segment
Children segment
Target Group
Young growing children
It has perfect balance of energy that aids Positioning physical strength and mental ability SWOT Analysis
1. Low cost 2.Good advertising and visibility 3.Good product quality and packaging Strength 4.Celebrity brand ambassador
1. Many competitors in this segment Weakness 2.Nothing unique
1. Tie-up with schools as a part of meals Opportunity 2. untapped rural market
Threats
1. Similar biscuit categories Competition
1.Parle G Competitors 2.Britannia Tiger
doc_861112912.docx