Description
SWOT ANALYSIS OF SUNFEAST MARIE LIGHT
Sunfeast Marie Light
Parent Company
ITC
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Light Khaao Light Raho; Spread the smile
Ideal teatime biscuit is made from the finest quality wheat high in USP fiber and keeps one light and healthy through the day STP
Segment
Taste and Quality conscious children and adults
Target Group
All age groups middle and upper class people
Positioning
Ideal tea time biscuit SWOT Analysis
1. Low cost 2.Good advertising and visibility 3.Good product quality Strength and packaging 4.Celebrity brand ambassador
Weakness
1. Many competitors in this segment 2.Nothing unique
Opportunity
1. Tie-up with corporates/hotel chains
1. Severe threat from wafer and salted snacks segment Threats 2.Similar biscuit categories Competition
Competitors
1. Parle G
2.Priya Gold
doc_182480352.docx
SWOT ANALYSIS OF SUNFEAST MARIE LIGHT
Sunfeast Marie Light
Parent Company
ITC
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Light Khaao Light Raho; Spread the smile
Ideal teatime biscuit is made from the finest quality wheat high in USP fiber and keeps one light and healthy through the day STP
Segment
Taste and Quality conscious children and adults
Target Group
All age groups middle and upper class people
Positioning
Ideal tea time biscuit SWOT Analysis
1. Low cost 2.Good advertising and visibility 3.Good product quality Strength and packaging 4.Celebrity brand ambassador
Weakness
1. Many competitors in this segment 2.Nothing unique
Opportunity
1. Tie-up with corporates/hotel chains
1. Severe threat from wafer and salted snacks segment Threats 2.Similar biscuit categories Competition
Competitors
1. Parle G
2.Priya Gold
doc_182480352.docx