Description
SWOT ANALYSIS OF SUNFEAST DARK FANTASY
Sunfeast Dark Fantasy
Parent Company
ITC
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Escape into one dark fantasy; Spread the smile
Thick, rich and delicious chocolate packed between two crunchy USP chocolate biscuits STP
Segment
Quality conscious children and adults
Target Group
Youth from middle and upper class people
Positioning
It’s a luxurious mix of aromatic cocoa and vanilla. SWOT Analysis
1. Low cost 2.Good advertising and visibility Strength 3.Good product quality and packaging
Weakness
1. Limited target audience i.e. people who prefer chocolate
Opportunity
1. Tie-up with corporates/hotel chains
1. Severe threat from wafer and salted snacks segment 2.Similar biscuit categories Threats 3.Chocolates Competition
1.Parle Hide n Seek 2.Cadbury Competitors 3.Britannia Bourbon
doc_427367483.docx
SWOT ANALYSIS OF SUNFEAST DARK FANTASY
Sunfeast Dark Fantasy
Parent Company
ITC
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Escape into one dark fantasy; Spread the smile
Thick, rich and delicious chocolate packed between two crunchy USP chocolate biscuits STP
Segment
Quality conscious children and adults
Target Group
Youth from middle and upper class people
Positioning
It’s a luxurious mix of aromatic cocoa and vanilla. SWOT Analysis
1. Low cost 2.Good advertising and visibility Strength 3.Good product quality and packaging
Weakness
1. Limited target audience i.e. people who prefer chocolate
Opportunity
1. Tie-up with corporates/hotel chains
1. Severe threat from wafer and salted snacks segment 2.Similar biscuit categories Threats 3.Chocolates Competition
1.Parle Hide n Seek 2.Cadbury Competitors 3.Britannia Bourbon
doc_427367483.docx