Description
SWOT ANALYSIS OF SUNFEAST BOURBON
Sunfeast Bourbon
Parent Company
ITC
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Spread the smile
Thick, rich and delicious chocolate packed between two crunchy USP chocolate biscuits STP
Segment
Quality conscious children and adults
Target Group
All age groups middle and upper class people
Positioning
A special delight for all those chocolate lovers SWOT Analysis
1. Low cost 2.Good advertising and visibility Strength 3.Good product quality and packaging
Weakness
1. Limited target audience i.e. people who prefer chocolate
Opportunity
1. Tie-up with corporates/hotel chains
1. Severe threat from wafer and salted snacks segment 2.Similar biscuit categories Threats 3.Chocolates Competition
1.Parle Hide n Seek 2.Cadbury Competitors 3.Britannia Bourbon
doc_957245195.docx
SWOT ANALYSIS OF SUNFEAST BOURBON
Sunfeast Bourbon
Parent Company
ITC
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Spread the smile
Thick, rich and delicious chocolate packed between two crunchy USP chocolate biscuits STP
Segment
Quality conscious children and adults
Target Group
All age groups middle and upper class people
Positioning
A special delight for all those chocolate lovers SWOT Analysis
1. Low cost 2.Good advertising and visibility Strength 3.Good product quality and packaging
Weakness
1. Limited target audience i.e. people who prefer chocolate
Opportunity
1. Tie-up with corporates/hotel chains
1. Severe threat from wafer and salted snacks segment 2.Similar biscuit categories Threats 3.Chocolates Competition
1.Parle Hide n Seek 2.Cadbury Competitors 3.Britannia Bourbon
doc_957245195.docx