Description
SWOT ANALYSIS OF SUNDROP
Sundrop
Parent Company
Agro Tech Foods
Category
Cooking oil
Sector
Food Products
Tagline/ Slogan
The healthy oil for healthy people
USP
Low cholesterol edible oil STP
Segment
Health conscious adults
All age groups, middle and high income, health Target Group conscious people
Positioning
Healthy cooking oil SWOT Analysis
1. Dominant player and largest seller of edible oil 2.Uses health platform 3.mass market for edible oil through its low Strength priced brand Crystal
1. Limited market penetration in edible oil market. 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the Weakness demand
Sundrop
1.Sharp increases in demand of branded oil 2.High market awareness in metropolitan city of branded oil Opportunity 3.Health conscious people increasing
1.The treats of low price competition 2.A large number of domestic as well as multinational players Threats 3.Highly competitive industry Competition
1.Fortune 2.Dhara Competitors 3.Nature Fresh 4.Saffola 5.Sweekar 6.Sampriti
doc_745140681.docx
SWOT ANALYSIS OF SUNDROP
Sundrop
Parent Company
Agro Tech Foods
Category
Cooking oil
Sector
Food Products
Tagline/ Slogan
The healthy oil for healthy people
USP
Low cholesterol edible oil STP
Segment
Health conscious adults
All age groups, middle and high income, health Target Group conscious people
Positioning
Healthy cooking oil SWOT Analysis
1. Dominant player and largest seller of edible oil 2.Uses health platform 3.mass market for edible oil through its low Strength priced brand Crystal
1. Limited market penetration in edible oil market. 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the Weakness demand
Sundrop
1.Sharp increases in demand of branded oil 2.High market awareness in metropolitan city of branded oil Opportunity 3.Health conscious people increasing
1.The treats of low price competition 2.A large number of domestic as well as multinational players Threats 3.Highly competitive industry Competition
1.Fortune 2.Dhara Competitors 3.Nature Fresh 4.Saffola 5.Sweekar 6.Sampriti
doc_745140681.docx