Description
SWOT ANALYSIS OF SUNDEO SUMMER POWDER
Sundeo Summer Powder
Parent Company
Vini Group of companies
Category
Talcum Powder
Sector
FMCG
Tagline/ Slogan
Stay dry. Stay Fresh.
USP
Keeps you dry & fresh during summers STP
Segment
Talcum powder for summers
People who sweat a lot during summers but want to evade the sideTarget Group effects of the same (body odor problems)
As an effective solution to the body odor problems due to excessive Positioning sweating during summer and provides freshness at the same time SWOT Analysis
1. Effective functional marketing 2. Good understanding of the market being a local player 3. Good advertising via television commercials Strength 4. Good distribution and availability owing to parent brand
1. Not a very high brand awareness amongst consumers Weakness 2. Foreign players have a higher quality brand perception
1. Tie-ups with beauty clinics, gymnasiums, sports academies etc 2. Explore the untapped rural market 3. Use non-traditional promotional means to increase word of mouth Opportunity about the product
1. Increasing competition as many companies trying to enter into this segment Threats 2. Cheap imitation products Competition
1. Nycil 2. Dermicool 3.Shower to Shower Competitors 4. Boro Plus prickly heat powder
doc_184160790.docx
SWOT ANALYSIS OF SUNDEO SUMMER POWDER
Sundeo Summer Powder
Parent Company
Vini Group of companies
Category
Talcum Powder
Sector
FMCG
Tagline/ Slogan
Stay dry. Stay Fresh.
USP
Keeps you dry & fresh during summers STP
Segment
Talcum powder for summers
People who sweat a lot during summers but want to evade the sideTarget Group effects of the same (body odor problems)
As an effective solution to the body odor problems due to excessive Positioning sweating during summer and provides freshness at the same time SWOT Analysis
1. Effective functional marketing 2. Good understanding of the market being a local player 3. Good advertising via television commercials Strength 4. Good distribution and availability owing to parent brand
1. Not a very high brand awareness amongst consumers Weakness 2. Foreign players have a higher quality brand perception
1. Tie-ups with beauty clinics, gymnasiums, sports academies etc 2. Explore the untapped rural market 3. Use non-traditional promotional means to increase word of mouth Opportunity about the product
1. Increasing competition as many companies trying to enter into this segment Threats 2. Cheap imitation products Competition
1. Nycil 2. Dermicool 3.Shower to Shower Competitors 4. Boro Plus prickly heat powder
doc_184160790.docx