Description
SWOT ANALYSIS OF SUNDARAM MULTI PAP
Sundaram Multi Pap
Parent Company
Sundaram Group
Category
Paper and Stationary
Sector
Manufacturing
Tagline/ Slogan
Education is Nation’s Strength. We stand by it.
Sundaram Groups, leading in stationary manufacturing & paper mill USP industries in Maharashtra.
STP
Segment
Customer and Institutions who needs paper
Target Group
Students, Schools and Office
Positioning
Prominent player in the paper industry
SWOT Analysis
1. No.1 in Maharashtra with a strong presence all across India. 2. 50, 000 sq.ft manufacturing area with 200 employers ensures good quality 3. Large capacity to deal with fluctuations in export. 4. State of the art machines with fully automatic exercise books line Strength and advanced machinery
1. Low Market share in northern and eastern part of country. 2. Less extensive distribution channel Weakness 3. Institutional alliances in Maharahstra only.
1. Export opportunities in Asia, Africa and other continents. 2. Complementing it with their e-education venture to reach out to maximum students Opportunity 3. Used its brand equity to develop more channel partners.
1. High competition from big brands like ITC and chinese competitors 2. Taxes and Regulation on exports Threats 3.Long run threat from shifting to digital media
Competition
1. ITC 2. Naveen Competitors 3. Local players like Classic
doc_638665946.docx
SWOT ANALYSIS OF SUNDARAM MULTI PAP
Sundaram Multi Pap
Parent Company
Sundaram Group
Category
Paper and Stationary
Sector
Manufacturing
Tagline/ Slogan
Education is Nation’s Strength. We stand by it.
Sundaram Groups, leading in stationary manufacturing & paper mill USP industries in Maharashtra.
STP
Segment
Customer and Institutions who needs paper
Target Group
Students, Schools and Office
Positioning
Prominent player in the paper industry
SWOT Analysis
1. No.1 in Maharashtra with a strong presence all across India. 2. 50, 000 sq.ft manufacturing area with 200 employers ensures good quality 3. Large capacity to deal with fluctuations in export. 4. State of the art machines with fully automatic exercise books line Strength and advanced machinery
1. Low Market share in northern and eastern part of country. 2. Less extensive distribution channel Weakness 3. Institutional alliances in Maharahstra only.
1. Export opportunities in Asia, Africa and other continents. 2. Complementing it with their e-education venture to reach out to maximum students Opportunity 3. Used its brand equity to develop more channel partners.
1. High competition from big brands like ITC and chinese competitors 2. Taxes and Regulation on exports Threats 3.Long run threat from shifting to digital media
Competition
1. ITC 2. Naveen Competitors 3. Local players like Classic
doc_638665946.docx