Description
SWOT ANALYSIS OF SUN HUNG KAI PROPERTIES
Sun Hung Kai Properties
Parent Company
Sun Hung Kai Properties
Development of property for sale and investment which includes Category residential estates, offices and shopping centres
Sector
Real Estate
Tagline/ Slogan
Building homes with heart
USP
Finest quality products and first class service
STP
Segment
Hong Kong and Chinese market
Target Group
Corporate, high and medium level group
Positioning
Contributors in providing better homes and in betterment of the society
SWOT Analysis
1. Hong Kong’s largest land owner 2. Majority of the financing is from Hong Kong which reduces the exchange risk 3. Superior service delivered with the help of SHKP club Strength 4. Wide range of CSR activities undertaken
1. Limited operations across the world Weakness 2. Competition in the industry means limited market share growth
1.Excessive demand compared to the supply in the Hong Kong property market 2.Expected rise in property prices Opportunity 3.Expansion of business in Chinese market
1.Expected slow down in private consumption in Hong Kong 2.Increased investment in commercial property such as parking spaces 3.Increasing duty rates and imposition of additional stamp duty in Hong Threats Kong
Competition
1.Hopewell Holdings 2.Wharf Holdings Limited Competitors 3.Hutchison Whampoa Limited
doc_381009655.docx
SWOT ANALYSIS OF SUN HUNG KAI PROPERTIES
Sun Hung Kai Properties
Parent Company
Sun Hung Kai Properties
Development of property for sale and investment which includes Category residential estates, offices and shopping centres
Sector
Real Estate
Tagline/ Slogan
Building homes with heart
USP
Finest quality products and first class service
STP
Segment
Hong Kong and Chinese market
Target Group
Corporate, high and medium level group
Positioning
Contributors in providing better homes and in betterment of the society
SWOT Analysis
1. Hong Kong’s largest land owner 2. Majority of the financing is from Hong Kong which reduces the exchange risk 3. Superior service delivered with the help of SHKP club Strength 4. Wide range of CSR activities undertaken
1. Limited operations across the world Weakness 2. Competition in the industry means limited market share growth
1.Excessive demand compared to the supply in the Hong Kong property market 2.Expected rise in property prices Opportunity 3.Expansion of business in Chinese market
1.Expected slow down in private consumption in Hong Kong 2.Increased investment in commercial property such as parking spaces 3.Increasing duty rates and imposition of additional stamp duty in Hong Threats Kong
Competition
1.Hopewell Holdings 2.Wharf Holdings Limited Competitors 3.Hutchison Whampoa Limited
doc_381009655.docx