Description
SWOT ANALYSIS OF SUN DIRECT TV
SUN Direct TV
Parent Company
Sun Network;Astro Group
Category
DTH and Broadcasting
Sector
Media and Entertainment
Tagline/ Slogan
Har ghar mei Sun Tan Tana Tan
USP
Lowest pricing of any DTH services in India
STP
High end commercial users, Segment Higher-end and lower-end residential users (majorly in South India)
Full market coverage – Cable dry and cable rich regions, Target Group Urbane and middle income regions, Regional viewers
Experience television in digital glory with DVD quality pictures and CD Positioning quality sound on Sun Direct DTH
SWOT Analysis
1.First mover advantage in providing MPEG-4 technology DTH service 2. Offers subscribers a satellite dish and Set-top box for free and basic monthly plan which is very affordable 3. Leading DTH provider with 6 million subscribers 4. Offers packages like Mega Sports Pack, Value Plus (ROI) and add on packs 5. Pay for what you watch 6. Provide awesome CD quality sound and videos in true DVD quality 7. Strong installation franchises and customer care 8. Sun Group has a strong brandfranchise in South India 9. Established itself by broadcasting Cricket world cup without a single Strength advertisement
1.Less promotion compared to others Weakness 2. Offers more south channel and hence less diversity
3.Limited interactive services 4. Signal quality is too weak in middle eastern regions
1.Attract customer through promotion and advertisements 2. Launch services in other key markets of India at cheaper rates 3. No effect of economic downturn 4. Improve upon the quality of service delivered by DTH Opportunity 5. Increase aggregate subscriber base
1.Service breakdown or channel shifting 2.Competition getting intense due to entry of new players 3.More focus in South India Threats 4. Government taxation regime
Competition
1.Airtel digital TV 2.DD Direct+ 3.Dish TV 4. Reliance Digital TV Competitors 5. Tata SKY
doc_794144746.docx
SWOT ANALYSIS OF SUN DIRECT TV
SUN Direct TV
Parent Company
Sun Network;Astro Group
Category
DTH and Broadcasting
Sector
Media and Entertainment
Tagline/ Slogan
Har ghar mei Sun Tan Tana Tan
USP
Lowest pricing of any DTH services in India
STP
High end commercial users, Segment Higher-end and lower-end residential users (majorly in South India)
Full market coverage – Cable dry and cable rich regions, Target Group Urbane and middle income regions, Regional viewers
Experience television in digital glory with DVD quality pictures and CD Positioning quality sound on Sun Direct DTH
SWOT Analysis
1.First mover advantage in providing MPEG-4 technology DTH service 2. Offers subscribers a satellite dish and Set-top box for free and basic monthly plan which is very affordable 3. Leading DTH provider with 6 million subscribers 4. Offers packages like Mega Sports Pack, Value Plus (ROI) and add on packs 5. Pay for what you watch 6. Provide awesome CD quality sound and videos in true DVD quality 7. Strong installation franchises and customer care 8. Sun Group has a strong brandfranchise in South India 9. Established itself by broadcasting Cricket world cup without a single Strength advertisement
1.Less promotion compared to others Weakness 2. Offers more south channel and hence less diversity
3.Limited interactive services 4. Signal quality is too weak in middle eastern regions
1.Attract customer through promotion and advertisements 2. Launch services in other key markets of India at cheaper rates 3. No effect of economic downturn 4. Improve upon the quality of service delivered by DTH Opportunity 5. Increase aggregate subscriber base
1.Service breakdown or channel shifting 2.Competition getting intense due to entry of new players 3.More focus in South India Threats 4. Government taxation regime
Competition
1.Airtel digital TV 2.DD Direct+ 3.Dish TV 4. Reliance Digital TV Competitors 5. Tata SKY
doc_794144746.docx