Description
SWOT ANALYSIS OF SUBWAY
Subway
Parent Company
Subway
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Eat fresh
USP
Lot of varieties in vegetarian as well as non vegetarian meals
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
A healthier, fresher alternative to conventional fast food.
SWOT Analysis
1.Worldwide brand recognition and high brand loyalty 2. Menu reflects demand for fresh, healthy and fast food. 3. Hygenic food and quick service. 4. Customizable menu offerings. 5. Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees. 6. Offer healthy subs sandwich that are preferred and much better as compared to food items offered by other fast-food chains like Strength McDonald’s
1. No online presence Weakness 2. Franchise management on a global level is a challenge
3. Not diversified
1.Introduce better vegetarian products 2.Introduce home delivery Opportunity 3. Emerging markets and expansion abroad.
1.Threat from other eating joints/restaurants Threats 2.Health conscious people
Competition
1.KFC 2.Pizza Hut 3.Dominoes 4.McDonald's 5.Burger King 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_199352210.docx
SWOT ANALYSIS OF SUBWAY
Subway
Parent Company
Subway
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Eat fresh
USP
Lot of varieties in vegetarian as well as non vegetarian meals
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
A healthier, fresher alternative to conventional fast food.
SWOT Analysis
1.Worldwide brand recognition and high brand loyalty 2. Menu reflects demand for fresh, healthy and fast food. 3. Hygenic food and quick service. 4. Customizable menu offerings. 5. Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees. 6. Offer healthy subs sandwich that are preferred and much better as compared to food items offered by other fast-food chains like Strength McDonald’s
1. No online presence Weakness 2. Franchise management on a global level is a challenge
3. Not diversified
1.Introduce better vegetarian products 2.Introduce home delivery Opportunity 3. Emerging markets and expansion abroad.
1.Threat from other eating joints/restaurants Threats 2.Health conscious people
Competition
1.KFC 2.Pizza Hut 3.Dominoes 4.McDonald's 5.Burger King 6.Smokin Joes 7.TacoBell Competitors 8.Papa John's Pizza
doc_199352210.docx