Description
SWOT ANALYSIS OF SUBARU
Subaru Parent Company Category Sector Fuji Heavy Industries, Japan Diverse, Passenger, SUV, Crossover, Hatchbacks & so on Automobile Adventure is awaiting; Think. Feel. Drive; Inexpensive, and built to stay that way; The World's Favorite Four Wheel Drive All models launched are Four Wheel Drive STP Segment Target Group Positioning Four wheel drive auto-enthusiasts Driving enthusiasts especially of young, single &adventurous Niche, only for serious driving enthusiasts SWOT Analysis 1. Years of experience of making four-wheel drive vehicles 2. Advanced engine technology called Boxer engine 3. Won many prizes in the World Rally Championship 4. Made first ECVT (electronic continuously varying transmission) which was a very advanced transmission system 5. ‘This Year’s Car’ awardin Japan with ‘Legacy’ 6. Won 6th Machinery Industry conference’s Japan’s Machinery Industrial association president prize about horizontal-faced boxer engine 7. Recognized as high-technological, high-performance brand Strength 8. Its recognition is a brand not as individual models 1.It is more recognized as rally car producer than a passenger or daily use vehicles
Tagline/ Slogan USP
Weakness
2.It is not present globally esp. its absence from emerging markets like India, Brazil is surprising 1. Increase its target market size 2.Increasing marketing through unexplored mediums like online 3. Increase & deepen brand equity 4. Increase awareness about its technology Opportunity 5. Increase association of customers with its brand through various events or meets 1. Many major brands have products that offer similar benefits 2. Less awareness in customers other than the target group 3.Inability to move towards more fuel efficient products which are going to be major growth drivers for major auto companies Competition 1. Porsche 2.Honda 3. Toyota
Threats
Competitors
doc_346459158.docx
SWOT ANALYSIS OF SUBARU
Subaru Parent Company Category Sector Fuji Heavy Industries, Japan Diverse, Passenger, SUV, Crossover, Hatchbacks & so on Automobile Adventure is awaiting; Think. Feel. Drive; Inexpensive, and built to stay that way; The World's Favorite Four Wheel Drive All models launched are Four Wheel Drive STP Segment Target Group Positioning Four wheel drive auto-enthusiasts Driving enthusiasts especially of young, single &adventurous Niche, only for serious driving enthusiasts SWOT Analysis 1. Years of experience of making four-wheel drive vehicles 2. Advanced engine technology called Boxer engine 3. Won many prizes in the World Rally Championship 4. Made first ECVT (electronic continuously varying transmission) which was a very advanced transmission system 5. ‘This Year’s Car’ awardin Japan with ‘Legacy’ 6. Won 6th Machinery Industry conference’s Japan’s Machinery Industrial association president prize about horizontal-faced boxer engine 7. Recognized as high-technological, high-performance brand Strength 8. Its recognition is a brand not as individual models 1.It is more recognized as rally car producer than a passenger or daily use vehicles
Tagline/ Slogan USP
Weakness
2.It is not present globally esp. its absence from emerging markets like India, Brazil is surprising 1. Increase its target market size 2.Increasing marketing through unexplored mediums like online 3. Increase & deepen brand equity 4. Increase awareness about its technology Opportunity 5. Increase association of customers with its brand through various events or meets 1. Many major brands have products that offer similar benefits 2. Less awareness in customers other than the target group 3.Inability to move towards more fuel efficient products which are going to be major growth drivers for major auto companies Competition 1. Porsche 2.Honda 3. Toyota
Threats
Competitors
doc_346459158.docx