Description
SWOT ANALYSIS OF STURDI-BILT
Sturdi-Bilt
Parent Company
Sturdi-Bilt Toy Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Toy trucks made of metal and wood
STP
Segment
Kids for children espcially trucks
Target Group
Children (3-8 years)
Positioning
Colorful logging trucks
SWOT Analysis
1. Patenting the design gave it an advantage and ownership over the design 2. Royalty agreement with PECO the company also became the distributor which increased its reach in market 3. Colorful designs with variations attracted the customers and interested them Strength 4. The sturdy built of the trucks made them long lasting
1. Focus solely on local markets and limited global brand reach 2. Low spending and concentration on marketing through Weakness advertisements
1. Manufacturing other heavy vehicle toys given its market image to make sturdy toys Opportunity 2. Entry into local markets of neighboring states of the USA
1. Even though the design was patented, the products were often confused with those of Smith Miller’s 2. Intense competition Threats 3. Entry of players offering toys at lower prices
Competition
1.Smith Miller Competitors 2.All American Toy Company
doc_229527685.docx
SWOT ANALYSIS OF STURDI-BILT
Sturdi-Bilt
Parent Company
Sturdi-Bilt Toy Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Toy trucks made of metal and wood
STP
Segment
Kids for children espcially trucks
Target Group
Children (3-8 years)
Positioning
Colorful logging trucks
SWOT Analysis
1. Patenting the design gave it an advantage and ownership over the design 2. Royalty agreement with PECO the company also became the distributor which increased its reach in market 3. Colorful designs with variations attracted the customers and interested them Strength 4. The sturdy built of the trucks made them long lasting
1. Focus solely on local markets and limited global brand reach 2. Low spending and concentration on marketing through Weakness advertisements
1. Manufacturing other heavy vehicle toys given its market image to make sturdy toys Opportunity 2. Entry into local markets of neighboring states of the USA
1. Even though the design was patented, the products were often confused with those of Smith Miller’s 2. Intense competition Threats 3. Entry of players offering toys at lower prices
Competition
1.Smith Miller Competitors 2.All American Toy Company
doc_229527685.docx