Description
SWOT ANALYSIS OF STUHRLING
Stuhrling
Parent Company
Stuhrling Original
Category
Watches and Accessories
Sector
Lifestyle and Retail
Quality is never an accident; Respect for the art and tradition of the Tagline/ Slogan Swiss Watchmaking Legend
USP
High quality watches
STP
Segment
Mid and premium Segment watches
Target Group
Middle to High income Men and Women
Positioning
High quality watches that are crafted to perfection SWOT Analysis 1. The brand image is that of a trustworthy brand as it is known for its customer service and high quality 2. The brand has a significant presence internationally with over 100 distributors worldwide 3. Good product portfolio which has a wide range 4. Good brand presence
Strength
5. Unique and exquisite designs for the collection
1. The brand does not offer innovative designs and look similar to other watch luxury brands 2. The brand has been low on its promotional activities, marketing campaigns and there is very little brand awareness about the brand Weakness 3. Limited global penetration of the company
1. Increasing promotional, marketing campaigns can increase the brand awareness of the brand leading to bigger sales 2. The brand with its sponsorship of different events can carve out its niche in the watch segment Opportunity 3. Tap international markets
1. The brand awareness of the brand is poor and can prove to be a very big threat to its presence 2. The mid segment for watches is crowded with brands that rely on marketing and promotional activities. The brand has lagged behind in Threats this area and the competitors can prove to be a threat in this regard
Competition
1. Citizen Competitors 2. Casio
doc_550819091.docx
SWOT ANALYSIS OF STUHRLING
Stuhrling
Parent Company
Stuhrling Original
Category
Watches and Accessories
Sector
Lifestyle and Retail
Quality is never an accident; Respect for the art and tradition of the Tagline/ Slogan Swiss Watchmaking Legend
USP
High quality watches
STP
Segment
Mid and premium Segment watches
Target Group
Middle to High income Men and Women
Positioning
High quality watches that are crafted to perfection SWOT Analysis 1. The brand image is that of a trustworthy brand as it is known for its customer service and high quality 2. The brand has a significant presence internationally with over 100 distributors worldwide 3. Good product portfolio which has a wide range 4. Good brand presence
Strength
5. Unique and exquisite designs for the collection
1. The brand does not offer innovative designs and look similar to other watch luxury brands 2. The brand has been low on its promotional activities, marketing campaigns and there is very little brand awareness about the brand Weakness 3. Limited global penetration of the company
1. Increasing promotional, marketing campaigns can increase the brand awareness of the brand leading to bigger sales 2. The brand with its sponsorship of different events can carve out its niche in the watch segment Opportunity 3. Tap international markets
1. The brand awareness of the brand is poor and can prove to be a very big threat to its presence 2. The mid segment for watches is crowded with brands that rely on marketing and promotional activities. The brand has lagged behind in Threats this area and the competitors can prove to be a threat in this regard
Competition
1. Citizen Competitors 2. Casio
doc_550819091.docx