Description
SWOT ANALYSIS OF STREPSILS
Strepsils
Parent Company
Reckitt Benckiser
Category
Personal Care Brands- Health
Sector
FMCG
Tagline/ Slogan
First aid for sore throats
USP
A complete range of products to treat sore throats, cough, cold. STP
Segment
Throat lozenge segment
Target Group
Urban middle class adults
A palatable, comfortable, reliable and very effective way to soothe a Positioning sore throat. SWOT Analysis
1. Strepsils is the medicated throat lozenge which dominates both pharmacy and grocery. 2. A clear leader in the pharmacy throat lozenge market. 3. Highly marketed brand sold in around 110 countries. 4. The formula for strepsils has never changed since its inception giving it a strong hold. 5. Various flavors available Strength 6. Good advertising and availability across the world
1. Rural presence is negligible Weakness 2. Presence of other popular brands means brand switching is high
1. To explore untapped rural market 2. To make it a tasty brand to be taken without any ailment also Opportunity 3. Tie-ups with schools, hospitals, corporate etc
1. Substitutes such as Ayurvedic medicines. Threats 2. Other cough syrups, balms, etc Competition
1.Cepacol 2.Chloraseptic 3.TCP Competitors 4.Vicks
doc_564142854.docx
SWOT ANALYSIS OF STREPSILS
Strepsils
Parent Company
Reckitt Benckiser
Category
Personal Care Brands- Health
Sector
FMCG
Tagline/ Slogan
First aid for sore throats
USP
A complete range of products to treat sore throats, cough, cold. STP
Segment
Throat lozenge segment
Target Group
Urban middle class adults
A palatable, comfortable, reliable and very effective way to soothe a Positioning sore throat. SWOT Analysis
1. Strepsils is the medicated throat lozenge which dominates both pharmacy and grocery. 2. A clear leader in the pharmacy throat lozenge market. 3. Highly marketed brand sold in around 110 countries. 4. The formula for strepsils has never changed since its inception giving it a strong hold. 5. Various flavors available Strength 6. Good advertising and availability across the world
1. Rural presence is negligible Weakness 2. Presence of other popular brands means brand switching is high
1. To explore untapped rural market 2. To make it a tasty brand to be taken without any ailment also Opportunity 3. Tie-ups with schools, hospitals, corporate etc
1. Substitutes such as Ayurvedic medicines. Threats 2. Other cough syrups, balms, etc Competition
1.Cepacol 2.Chloraseptic 3.TCP Competitors 4.Vicks
doc_564142854.docx