Description
SWOT ANALYSIS OF STOCKLAND
Stockland
Parent Company
Stockland
Develops and manages residential communities, retirement living Category villages and retail centres
Sector
Real estate
Tagline/ Slogan
Australia’s largest diversified property group
USP
Strategically positioned properties
STP
Segment
Real estate Mainly based in Australia
Target Group
Retailers, retired population, high and medium income group
Positioning
Creating places that meet the needs of customers and communities
SWOT Analysis
1. One of the largest retail property owners, developers and managers in Australia 2. Experience of over 60 years 3. It has an extensive retail division portfolio 4. It has a highly developed and integrated skill base which optimizes collaboration, synergies and economies of scale Strength 5. Strong brand presence and financial stability
1.It has substantial of the Gold Coast market which has sunk to its lowest level in over 30 years 2.Forced to offer extra incentives to entice buyers due to slow growth in property sector 3.Intense competition from rival shopping centres in major population Weakness areas such as Newcastle, Wollongong and Gosford
1.Expand in new geographies 2.Increase in ageing population Opportunity 3.Improving home sales and rising property prices in Australia
1.Market uncertainty 2.Lack of consumer confidence Threats 3.Fluctuations in interest rates
Competition
1.Lend Lease Corporation 2.GPT Group Competitors 3.Mirvac Limited
doc_821726637.docx
SWOT ANALYSIS OF STOCKLAND
Stockland
Parent Company
Stockland
Develops and manages residential communities, retirement living Category villages and retail centres
Sector
Real estate
Tagline/ Slogan
Australia’s largest diversified property group
USP
Strategically positioned properties
STP
Segment
Real estate Mainly based in Australia
Target Group
Retailers, retired population, high and medium income group
Positioning
Creating places that meet the needs of customers and communities
SWOT Analysis
1. One of the largest retail property owners, developers and managers in Australia 2. Experience of over 60 years 3. It has an extensive retail division portfolio 4. It has a highly developed and integrated skill base which optimizes collaboration, synergies and economies of scale Strength 5. Strong brand presence and financial stability
1.It has substantial of the Gold Coast market which has sunk to its lowest level in over 30 years 2.Forced to offer extra incentives to entice buyers due to slow growth in property sector 3.Intense competition from rival shopping centres in major population Weakness areas such as Newcastle, Wollongong and Gosford
1.Expand in new geographies 2.Increase in ageing population Opportunity 3.Improving home sales and rising property prices in Australia
1.Market uncertainty 2.Lack of consumer confidence Threats 3.Fluctuations in interest rates
Competition
1.Lend Lease Corporation 2.GPT Group Competitors 3.Mirvac Limited
doc_821726637.docx