Description
SWOT ANALYSIS OF STEVEN ALAN
Steven Alan
Parent Company
Steven alan
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
-
USP
Classic American Fashion with a twist
STP
Segment
Fashionable and trendy clothing line
Target Group
Men and women from the upper middle urban class
Positioning
Classic American Fashion
SWOT Analysis
1. Has a presence in more than 300 stores worldwide 2. Known as a fashion pioneer 3. Continuously on a lookout for fresh young designers and hence adding more designs to its portfolio 4. Has its focus on research and development Strength 5. Multi brand so hosts a variety of items
1. A known brand and hence has to spend in money to maintain its brand name 2. Maintaining consistency of brands across stores becomes very Weakness difficult because of its large repertoire of designers
1. Making its digital platform strong 2. Scouting for more designers who will make Steven Alan a signature store brand Opportunity 3.Tying up with designers for exclusive rights of designs and clothes
1.Intense competition Threats 2.Ease of substitution of its offerings
Competition
1. Gucci Competitors 2. D&G
doc_101756991.docx
SWOT ANALYSIS OF STEVEN ALAN
Steven Alan
Parent Company
Steven alan
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
-
USP
Classic American Fashion with a twist
STP
Segment
Fashionable and trendy clothing line
Target Group
Men and women from the upper middle urban class
Positioning
Classic American Fashion
SWOT Analysis
1. Has a presence in more than 300 stores worldwide 2. Known as a fashion pioneer 3. Continuously on a lookout for fresh young designers and hence adding more designs to its portfolio 4. Has its focus on research and development Strength 5. Multi brand so hosts a variety of items
1. A known brand and hence has to spend in money to maintain its brand name 2. Maintaining consistency of brands across stores becomes very Weakness difficult because of its large repertoire of designers
1. Making its digital platform strong 2. Scouting for more designers who will make Steven Alan a signature store brand Opportunity 3.Tying up with designers for exclusive rights of designs and clothes
1.Intense competition Threats 2.Ease of substitution of its offerings
Competition
1. Gucci Competitors 2. D&G
doc_101756991.docx