Description
SWOT ANALYSIS OF STERLING VINEYARDS
Sterling Vineyards
Parent Company
Diageo
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
For wine lovers with impeccable taste
USP
The actual vineyard and the gondola ride at the manufacturing unit STP
Segment
Individuals who love to drink wine across all age groups
Males and females who love to taste a premium wine, tourists who Target Group visit the vineries
Positioning
The ‘best of the best’ grape wine SWOT Analysis
1. Got international recognition when the wine got top prize at an international event 2. Popular tourist destination owing to its strong legacy 3. Sterling has a variety of wines with an emphasis on those grapes found in either the Bordeaux or Burgundy regions of France. There are also several levels of wines based on price range and quality 4. Produce over 400,000 packs per annum 5. Strong parent brand means the brand has good distribution Strength channel and availability
1. Brand has yet to establish itself as a global brand name compared to few top of the mind brands Weakness 2. Not readily available, available at very few places
1. Premium liquor consumption is on the rise 2. Disposable income for premium products has risen significantly Opportunity over the years
1. Many international premium wine brands with equally good quality but at a low price are available in the market 2. Low supply chain and distribution penetration is forcing the Threats potential customers to move on to the competitive brands Competition
1. Campo Viejo 2. Jacobs Creek Competitors 3. Hennessy Cognac
doc_325272958.docx
SWOT ANALYSIS OF STERLING VINEYARDS
Sterling Vineyards
Parent Company
Diageo
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
For wine lovers with impeccable taste
USP
The actual vineyard and the gondola ride at the manufacturing unit STP
Segment
Individuals who love to drink wine across all age groups
Males and females who love to taste a premium wine, tourists who Target Group visit the vineries
Positioning
The ‘best of the best’ grape wine SWOT Analysis
1. Got international recognition when the wine got top prize at an international event 2. Popular tourist destination owing to its strong legacy 3. Sterling has a variety of wines with an emphasis on those grapes found in either the Bordeaux or Burgundy regions of France. There are also several levels of wines based on price range and quality 4. Produce over 400,000 packs per annum 5. Strong parent brand means the brand has good distribution Strength channel and availability
1. Brand has yet to establish itself as a global brand name compared to few top of the mind brands Weakness 2. Not readily available, available at very few places
1. Premium liquor consumption is on the rise 2. Disposable income for premium products has risen significantly Opportunity over the years
1. Many international premium wine brands with equally good quality but at a low price are available in the market 2. Low supply chain and distribution penetration is forcing the Threats potential customers to move on to the competitive brands Competition
1. Campo Viejo 2. Jacobs Creek Competitors 3. Hennessy Cognac
doc_325272958.docx