Description
SWOT ANALYSIS OF STAYFREE
Stayfree
Parent Company
Johnson & Johnson
Category
Personal care brand
Sector
FMCG
Tagline/ Slogan
Dry protection you can touch; Aab waqt hai badalne ka
USP
Sanitary napkin that gives 24hrs protection STP
Segment
Sanitary napkin segment
Target Group
Girls aged between 13-40
Positioning
Comfortable protection SWOT Analysis
1. Good brand presence and backing of J&J brand 2. J&J product means good distribution across the world 3. Trusted brand and high customer loyalty 4. Holds a substantial market share 5. Good brand visibility through ads on TV, print media and online media Strength 6. Available at almost all chemist and drug stores globally
1. No presence in the rural market, which can also be a potential market Weakness 2. High brand switching due to many options available
1.Explore untapped rural market and emerging economies 2. Tie-ups with clinics, hospitals and women organizations (NGOs) Opportunity 2. Can come up with innovative products
1. Entry of international brands and aggressive advertising from competitors Threats 2. Other brands overhauling the international and the rural markets Competition
1.Kotex Competitors 2.Whisper
doc_658828508.docx
SWOT ANALYSIS OF STAYFREE
Stayfree
Parent Company
Johnson & Johnson
Category
Personal care brand
Sector
FMCG
Tagline/ Slogan
Dry protection you can touch; Aab waqt hai badalne ka
USP
Sanitary napkin that gives 24hrs protection STP
Segment
Sanitary napkin segment
Target Group
Girls aged between 13-40
Positioning
Comfortable protection SWOT Analysis
1. Good brand presence and backing of J&J brand 2. J&J product means good distribution across the world 3. Trusted brand and high customer loyalty 4. Holds a substantial market share 5. Good brand visibility through ads on TV, print media and online media Strength 6. Available at almost all chemist and drug stores globally
1. No presence in the rural market, which can also be a potential market Weakness 2. High brand switching due to many options available
1.Explore untapped rural market and emerging economies 2. Tie-ups with clinics, hospitals and women organizations (NGOs) Opportunity 2. Can come up with innovative products
1. Entry of international brands and aggressive advertising from competitors Threats 2. Other brands overhauling the international and the rural markets Competition
1.Kotex Competitors 2.Whisper
doc_658828508.docx