Description
SWOT ANALYSIS OF STATE OF THE ART TOYS
SOTA State of the Art Toys
Parent Company
SOTA Toys
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
State of the Art
USP
Leading toy figure manufacturers
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Niche – focused on collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name making products like ction figures, collectible statues, plush dolls, props, busts etc 2. Diverse line of products in its portfolio 3. Has license to some of the most popular comic and movie franchises 4. Brand recall is high 5. Apart from toys, the brand is also present in video games and Strength motion pictures
1. The brand has limited geographic reach compared to global brands 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises Opportunity 3. Can put holograms or something similar so that imitation is not easy
1.Video games 2.Cartoon channels 3.Internet Threats 4. Outdoor games
5. Other similar companies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane Competitors 5. Neca
doc_712354548.docx
SWOT ANALYSIS OF STATE OF THE ART TOYS
SOTA State of the Art Toys
Parent Company
SOTA Toys
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
State of the Art
USP
Leading toy figure manufacturers
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Niche – focused on collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name making products like ction figures, collectible statues, plush dolls, props, busts etc 2. Diverse line of products in its portfolio 3. Has license to some of the most popular comic and movie franchises 4. Brand recall is high 5. Apart from toys, the brand is also present in video games and Strength motion pictures
1. The brand has limited geographic reach compared to global brands 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises Opportunity 3. Can put holograms or something similar so that imitation is not easy
1.Video games 2.Cartoon channels 3.Internet Threats 4. Outdoor games
5. Other similar companies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane Competitors 5. Neca
doc_712354548.docx