Description
SWOT ANALYSIS OF STARWOOD HOTELS AND RESORTS
Starwood Hotels and Resorts
Parent Company
Starwood Hotels
Category
Hotels and Resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
Who's taking care of you
Luxury brand that offers a huge range of services through different USP brands.
STP
Segment
Luxury, Upscale, Vacation ownership, Resorts
Target Group
Business Travellers, Leisure Travellers, Families, Honeymooners
Positioning
One of the world's largest hotel and leisure companies
SWOT Analysis
1. Successful social media campaigns and increasing revenue through digital media 2. Starwood is an extremely versatile brand. Every brand under this umbrella has its unique branding. 3. 1100+ hotels in around 100 countries through 9 different brands 4. The brand “Elementy” is the first LEED-certified hotel brand since it integrates green design, construction and operational practices that make the business sustainable as well as profitable 5. The mere number of locations increases loyalty to brand 6. Their loyalty program is the world’s most award-winning guest loyalty program Strength 7. Has an employee strength of nearly 150,000
1. Stock prices decline has been a concern 2. Strong presence in US but globally Starwood is still not as recognised 3. No mid-market or budget projects. Reduced spending capacity has Weakness impacted the choice of hotels.
Opportunity
1. Vacation ownership is a growing market
2. Digitalized media has gone big and has become a new source of revenue for companies 3. Economic downturn has reduced spending capacity, travellers are looking for offers or packages that might help them cut their cost down without really having an impact on the travelling experience 4. Diverse target markets
1. Constant political disturbances across the globe (in India) 2. Most hospitality giants are venturing into new emerging markets, Threats increasing competitive pressure.
Competition
1. Wyndham Worldwide 2. Marriott International Competitors 3. InterContinental Hotels
doc_818311278.docx
SWOT ANALYSIS OF STARWOOD HOTELS AND RESORTS
Starwood Hotels and Resorts
Parent Company
Starwood Hotels
Category
Hotels and Resorts
Sector
Tourism and Hospitality
Tagline/ Slogan
Who's taking care of you
Luxury brand that offers a huge range of services through different USP brands.
STP
Segment
Luxury, Upscale, Vacation ownership, Resorts
Target Group
Business Travellers, Leisure Travellers, Families, Honeymooners
Positioning
One of the world's largest hotel and leisure companies
SWOT Analysis
1. Successful social media campaigns and increasing revenue through digital media 2. Starwood is an extremely versatile brand. Every brand under this umbrella has its unique branding. 3. 1100+ hotels in around 100 countries through 9 different brands 4. The brand “Elementy” is the first LEED-certified hotel brand since it integrates green design, construction and operational practices that make the business sustainable as well as profitable 5. The mere number of locations increases loyalty to brand 6. Their loyalty program is the world’s most award-winning guest loyalty program Strength 7. Has an employee strength of nearly 150,000
1. Stock prices decline has been a concern 2. Strong presence in US but globally Starwood is still not as recognised 3. No mid-market or budget projects. Reduced spending capacity has Weakness impacted the choice of hotels.
Opportunity
1. Vacation ownership is a growing market
2. Digitalized media has gone big and has become a new source of revenue for companies 3. Economic downturn has reduced spending capacity, travellers are looking for offers or packages that might help them cut their cost down without really having an impact on the travelling experience 4. Diverse target markets
1. Constant political disturbances across the globe (in India) 2. Most hospitality giants are venturing into new emerging markets, Threats increasing competitive pressure.
Competition
1. Wyndham Worldwide 2. Marriott International Competitors 3. InterContinental Hotels
doc_818311278.docx