Description
SWOT ANALYSIS OF STARDUST
Stardust
Parent Company
Magna Publishing Co. Ltd.
Category
Magazines
Sector
Media
Tagline/ Slogan
India’s No.1 Entertainment Magazine
USP
India’s very own film magazine
STP
Segment
Film and Bollywood buffs
Target Group
Bollywood buffs belonging to all ages
Positioning
Bollywood news and gossip magazine
SWOT Analysis
1. It is one of India’s oldest Film magazines. 2. As the magazine publishes issues in both English and Hindi, it engages both the cosmopolitan as well as the local reader. 3. The magazine has a wide and well-spread distribution network throughout India. 4. The parent company has good experience in the Indian media industry as it also operates other popular magazines like Savvy, Strength Society, Health, Interiors etc.
1. Internet penetration has severely affected sales of magazines 2. The brand comparatively is not very popular outside India despite a Weakness huge movie fan following
1. The brand can rope in popular actors/actresses as brand ambassadors and increase its popularity. 2. The Stardust awards show organized by the magazine is a good platform for the branding of the magazine. 3. The magazine can undertake a rebranding and repositioning exercise Opportunity in order to make itself more appealing to the youth.
1. The magazine operates in a very competitive space along with big Threats brands like Filmfare, Cineblitz, etc. 2.Several TV channels have dedicated programs for Bollywood news
and gossip, which offer severe competition to the magazine.
Competition
1. Filmfare 2.Show Time 3.Femina Competitors 4. Cineblitz
doc_358314186.docx
SWOT ANALYSIS OF STARDUST
Stardust
Parent Company
Magna Publishing Co. Ltd.
Category
Magazines
Sector
Media
Tagline/ Slogan
India’s No.1 Entertainment Magazine
USP
India’s very own film magazine
STP
Segment
Film and Bollywood buffs
Target Group
Bollywood buffs belonging to all ages
Positioning
Bollywood news and gossip magazine
SWOT Analysis
1. It is one of India’s oldest Film magazines. 2. As the magazine publishes issues in both English and Hindi, it engages both the cosmopolitan as well as the local reader. 3. The magazine has a wide and well-spread distribution network throughout India. 4. The parent company has good experience in the Indian media industry as it also operates other popular magazines like Savvy, Strength Society, Health, Interiors etc.
1. Internet penetration has severely affected sales of magazines 2. The brand comparatively is not very popular outside India despite a Weakness huge movie fan following
1. The brand can rope in popular actors/actresses as brand ambassadors and increase its popularity. 2. The Stardust awards show organized by the magazine is a good platform for the branding of the magazine. 3. The magazine can undertake a rebranding and repositioning exercise Opportunity in order to make itself more appealing to the youth.
1. The magazine operates in a very competitive space along with big Threats brands like Filmfare, Cineblitz, etc. 2.Several TV channels have dedicated programs for Bollywood news
and gossip, which offer severe competition to the magazine.
Competition
1. Filmfare 2.Show Time 3.Femina Competitors 4. Cineblitz
doc_358314186.docx