Description
SWOT ANALYSIS OF STAR MOVIES
Star Movies
Parent Company
STAR TV and Fox International Channels
Category
Entertainment TV Channel
Sector
Media and Entertainment
Tagline/ Slogan
Come Home To The Stars
USP
Latest Hollywood movies
STP
Segment
Upper and Middle Class, cities
Target Group
Youth between 15-36
Positioning
A place where movies of all the favorite film stars is available
SWOT Analysis
1. Broad casted in countries like China, Hong Kong, Indonesia, India, Philippines, Middle East, Malaysia, Singapore, Thailand, Sri Lanka 2.Latest Hollywood movies Strength 3.Star Movies is available in HD and has movies on demand
1.Broadcasting issues 2.Censor boards often have issues with content shown 3.Local cable operators create problems Weakness 4. Price of watching these channels individually is high
1.Start online TV channels for viewing as people prefer spending time on internet Opportunity 2.Create mobile applications for viewing
1. People watching movies online 2.Movie rental stores 3.Pirated movies Threats 4.Local cable channels
Competition
1. HBO 2. UTV Action 3.WB 4.PIX Competitors 5.MGM
doc_607227605.docx
SWOT ANALYSIS OF STAR MOVIES
Star Movies
Parent Company
STAR TV and Fox International Channels
Category
Entertainment TV Channel
Sector
Media and Entertainment
Tagline/ Slogan
Come Home To The Stars
USP
Latest Hollywood movies
STP
Segment
Upper and Middle Class, cities
Target Group
Youth between 15-36
Positioning
A place where movies of all the favorite film stars is available
SWOT Analysis
1. Broad casted in countries like China, Hong Kong, Indonesia, India, Philippines, Middle East, Malaysia, Singapore, Thailand, Sri Lanka 2.Latest Hollywood movies Strength 3.Star Movies is available in HD and has movies on demand
1.Broadcasting issues 2.Censor boards often have issues with content shown 3.Local cable operators create problems Weakness 4. Price of watching these channels individually is high
1.Start online TV channels for viewing as people prefer spending time on internet Opportunity 2.Create mobile applications for viewing
1. People watching movies online 2.Movie rental stores 3.Pirated movies Threats 4.Local cable channels
Competition
1. HBO 2. UTV Action 3.WB 4.PIX Competitors 5.MGM
doc_607227605.docx