Description
SWOT ANALYSIS OF STAR BUCKS
Star Bucks
Parent Company
Star Bucks
Category
Coffee joints
Sector
Food Products
Tagline/ Slogan
Romancing the bean
USP
Commitment to the highest quality coffee in the world
STP
Segment
People looking to go to have a coffee and snacks at a hangout place
Target Group
Youth in the middle and higher income groups
A place where you can have a great coffee along with a great Positioning experience
SWOT Analysis
1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3.Excellent ambience and service 4.Biggest and most popular coffee outlet in the world 5.Has own brands of food products and coffee 6.Globally most recognized brand name 7. One of the strongest franchises in the world with more than 6500 Strength licenses shops in the world
1.Expensive Weakness 2.Too crowded on weekends leads to loss of customers
3. Too focus on US domestic market. 4. Because of its perfectness of employee service, some employees complaints about the management which push them to always be perfect.
1.Introduce cheaper versions of coffee 2.Tap the smaller towns/cities 3. Could diverse their product not only in coffee. Opportunity 4. Rising consumerism in emerging markets
1.Threat from existing coffee chains and fast food outlets 2.Dependent on Govt commodity rates 3. Global financial crisis which make peoples tend not to spend too much money. 4. Threats of substitute products and services include other drink items such as colas, teas or juices that are sold in retails. Threats 5. Ill effects of coffee consumption.
Competition
1.Cafe Coffee Day 2.Barista 3.Mochas 4.Costa Coffee Competitors 5.Lavazza
doc_166908539.docx
SWOT ANALYSIS OF STAR BUCKS
Star Bucks
Parent Company
Star Bucks
Category
Coffee joints
Sector
Food Products
Tagline/ Slogan
Romancing the bean
USP
Commitment to the highest quality coffee in the world
STP
Segment
People looking to go to have a coffee and snacks at a hangout place
Target Group
Youth in the middle and higher income groups
A place where you can have a great coffee along with a great Positioning experience
SWOT Analysis
1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3.Excellent ambience and service 4.Biggest and most popular coffee outlet in the world 5.Has own brands of food products and coffee 6.Globally most recognized brand name 7. One of the strongest franchises in the world with more than 6500 Strength licenses shops in the world
1.Expensive Weakness 2.Too crowded on weekends leads to loss of customers
3. Too focus on US domestic market. 4. Because of its perfectness of employee service, some employees complaints about the management which push them to always be perfect.
1.Introduce cheaper versions of coffee 2.Tap the smaller towns/cities 3. Could diverse their product not only in coffee. Opportunity 4. Rising consumerism in emerging markets
1.Threat from existing coffee chains and fast food outlets 2.Dependent on Govt commodity rates 3. Global financial crisis which make peoples tend not to spend too much money. 4. Threats of substitute products and services include other drink items such as colas, teas or juices that are sold in retails. Threats 5. Ill effects of coffee consumption.
Competition
1.Cafe Coffee Day 2.Barista 3.Mochas 4.Costa Coffee Competitors 5.Lavazza
doc_166908539.docx