Description
SWOT ANALYSIS OF STAPLES
Staples
Parent Company
Staples
Category
Office supply chain store
Sector
Lifestyle and Retail
Tagline/ Slogan
That was easy
USP
Low prices, guaranteed STP
Segment
Office going people
Target Group
Influencer and people from purchase department of office
Positioning
Low prices for office supplies, electronics and furniture SWOT Analysis
1. Over 2,000 stores worldwide in 26 countries. 2. Sells office machines, promotional products, furniture, technology and business services both in stores and online. 3. Staples do business exclusively with enterprises in multiple European countries as Staples Advantage. 4. More than 1,00,000 employee worldwide. Strength 5. Creative advertising and branding has enhanced its brand visibility
1. Still hasn’t made penetration into the emerging economies 2. Strong competition means market share is less compared to global Weakness leaders
1. Global penetration into emerging economies 2. Incorporation of recycled content gives an edge over and above its Opportunity competitor in a society. 3. Better customer relationship will help to achieve more market
share.
1. Expansion planning in offerings by Staples may dilute focus on core competency 2. Intense competition Threats 3. Changing govt policies and regulations on FDIs Competition
1. Wal-Mart 2. Office Max Competitors 3. Circuit City Stores
doc_617005850.docx
SWOT ANALYSIS OF STAPLES
Staples
Parent Company
Staples
Category
Office supply chain store
Sector
Lifestyle and Retail
Tagline/ Slogan
That was easy
USP
Low prices, guaranteed STP
Segment
Office going people
Target Group
Influencer and people from purchase department of office
Positioning
Low prices for office supplies, electronics and furniture SWOT Analysis
1. Over 2,000 stores worldwide in 26 countries. 2. Sells office machines, promotional products, furniture, technology and business services both in stores and online. 3. Staples do business exclusively with enterprises in multiple European countries as Staples Advantage. 4. More than 1,00,000 employee worldwide. Strength 5. Creative advertising and branding has enhanced its brand visibility
1. Still hasn’t made penetration into the emerging economies 2. Strong competition means market share is less compared to global Weakness leaders
1. Global penetration into emerging economies 2. Incorporation of recycled content gives an edge over and above its Opportunity competitor in a society. 3. Better customer relationship will help to achieve more market
share.
1. Expansion planning in offerings by Staples may dilute focus on core competency 2. Intense competition Threats 3. Changing govt policies and regulations on FDIs Competition
1. Wal-Mart 2. Office Max Competitors 3. Circuit City Stores
doc_617005850.docx