Description
SWOT ANALYSIS OF ST. IVES
St.Ives
Parent Company
Unilever
Category
Personal Care brands – Personal care
Sector
FMCG
Tagline/ Slogan
Fresh.Better.Naturally; Natural beauty requires nature
USP
100% Natural non Greasy Natural moisturizers STP
Segment
Skin and facial care
Target Group
Middle and Affluent class
Positioning
Nature has the power to soothe, heal, awaken and energize SWOT Analysis
1. Company’s flagship brand for 53 years 2.Quality product for daily hair care to innovative styling products. 3.Revamped advertising Campaign 4.Alberto-culver’s financial stability Strength 5. Products include skincare, body care lotions, creams etc
1. Extremely tough competition as customer retention is difficult due to many choices Weakness 2. Limited market share due to competition
1.Untapped geographical regions specially emerging economies Opportunity 2.Tie-ups with parlors, hotels etc
1. Intense Competition from international brands Threats 2. High rate of brand switching
Competition
1. Olay 2. Suave Competitors 3. Dove
doc_791932375.docx
SWOT ANALYSIS OF ST. IVES
St.Ives
Parent Company
Unilever
Category
Personal Care brands – Personal care
Sector
FMCG
Tagline/ Slogan
Fresh.Better.Naturally; Natural beauty requires nature
USP
100% Natural non Greasy Natural moisturizers STP
Segment
Skin and facial care
Target Group
Middle and Affluent class
Positioning
Nature has the power to soothe, heal, awaken and energize SWOT Analysis
1. Company’s flagship brand for 53 years 2.Quality product for daily hair care to innovative styling products. 3.Revamped advertising Campaign 4.Alberto-culver’s financial stability Strength 5. Products include skincare, body care lotions, creams etc
1. Extremely tough competition as customer retention is difficult due to many choices Weakness 2. Limited market share due to competition
1.Untapped geographical regions specially emerging economies Opportunity 2.Tie-ups with parlors, hotels etc
1. Intense Competition from international brands Threats 2. High rate of brand switching
Competition
1. Olay 2. Suave Competitors 3. Dove
doc_791932375.docx