Description
SWOT ANALYSIS OF SSAB
SSAB
Parent Company
SSAB
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
For a stronger, lighter, and more sustainable world
USP
A leading producer of high strength steel
STP
Structural steel, wear plate, cold rolled steel, Prepainted steel, Segment Protection plate, Ready to use engineering tool
Industries of Automobile, household appliances, oil exploration, ship Target Group building, pressure vessel
SSAB will go further than anyone else in realizing the full value of Positioning lighter, stronger and more durable steel products
SWOT Analysis
1. Has a 6 million tonne capacity for crude steel 2. Very high sale of high strength steels – amounts to approximately onethird of the total sales 3. SSAB employs approximately 9,000 persons in 45 countries 4. The largest manufacturer of strip products in the Nordics and the leading supplier of steel plate in North America Strength 5. Financially stable with strong performance compared to industry
1. The weak trend in Europe resulted in significant inventory 2. As a consequence of the low demand in Europe, one of our blast furnaces in Oxelösund remained inoperative 3. Market prices for hot rolled strip products in Europe continued on a Weakness downward trend affecting business
1. Increase the portion of high strength steels in total sales 2. Increase flexibility and a general review of costs, will lead to a Opportunity reduction of approximately SEK 800 million in the cost base
3. Expansion into the untapped emerging economies
1. Demand of steel in Europe and world may get worsen if financial crisis expands globally 2. High dependence on government policies leads to low production and high costs 3. Emerging and existing players in the market can lead to decrease n Threats market share
Competition
1. AK Steel holding Corporation 2. ArcelorMittal Competitors 3. Nucor corporation
doc_233986939.docx
SWOT ANALYSIS OF SSAB
SSAB
Parent Company
SSAB
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
For a stronger, lighter, and more sustainable world
USP
A leading producer of high strength steel
STP
Structural steel, wear plate, cold rolled steel, Prepainted steel, Segment Protection plate, Ready to use engineering tool
Industries of Automobile, household appliances, oil exploration, ship Target Group building, pressure vessel
SSAB will go further than anyone else in realizing the full value of Positioning lighter, stronger and more durable steel products
SWOT Analysis
1. Has a 6 million tonne capacity for crude steel 2. Very high sale of high strength steels – amounts to approximately onethird of the total sales 3. SSAB employs approximately 9,000 persons in 45 countries 4. The largest manufacturer of strip products in the Nordics and the leading supplier of steel plate in North America Strength 5. Financially stable with strong performance compared to industry
1. The weak trend in Europe resulted in significant inventory 2. As a consequence of the low demand in Europe, one of our blast furnaces in Oxelösund remained inoperative 3. Market prices for hot rolled strip products in Europe continued on a Weakness downward trend affecting business
1. Increase the portion of high strength steels in total sales 2. Increase flexibility and a general review of costs, will lead to a Opportunity reduction of approximately SEK 800 million in the cost base
3. Expansion into the untapped emerging economies
1. Demand of steel in Europe and world may get worsen if financial crisis expands globally 2. High dependence on government policies leads to low production and high costs 3. Emerging and existing players in the market can lead to decrease n Threats market share
Competition
1. AK Steel holding Corporation 2. ArcelorMittal Competitors 3. Nucor corporation
doc_233986939.docx