Description
SWOT ANALYSIS OF SQM

SQM (Sociedad Quimica y Minera de Chile)

Joint venture of Compania Salitrera Anglo Lautaro S.A. (Anglo Lautaro) Parent Company and Corporacion de Fomento de la Produccion (Corfo)

Category

Diversified chemicals

Sector

Industrial products

Tagline/ Slogan

The world wide business formula

USP

Major potash producers

STP

Specialty Plant Nutrition, Iodine and derivatives, Lithium and Segment derivatives, Industrial Chemicals and Potassium

Fertigation application, organic farming, plant nutrition supplement and Target Group lithium derivatives

Positioning

Offering flexible and diverse valued products

SWOT Analysis

1. SQM has wide global presence and operates in the North America, Asia and Oceania, Europe, Latin America and Caribbean, and Africa and Middle East regions 2. The company's products are sold in over 100 countries through its worldwide distribution network 3. The company has shown a positive growth in financial position despite of the fluctuating economic condition 4. Leading position at worldwide level in specialty plant nutrition 5. Has nearly 5000 people working for the company 6. The company has its own railwayway network carrying tonnes of Strength finished products and ores

1. Affected by the drop in business demand in the Syria 2. Alleged involving in less than fair value sale in order to boost the inflow for business from exports 3. Markets for iodine tend to be long-established and mature so show Weakness low demand increase

1. Focus on investment and expansion will enable the company to cater to the increasing demands 2. Long term goals with sustainable goals positions the brand at a advantage in the environmental scenario 3. Strong global network can be utilized to improve the market share in Opportunity export

1.Threatened by the growing market leaders in the fertilizer and nutrition industries 2. Scarce raw material availability 3. Increase in anufacturing expenses due to speciality manufacturing Threats requirements

Competition

1. Potash Corporation of Saskatchewan Inc 2. Lofina Iodine Competitors 3. Armand company



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