Description
SWOT ANALYSIS OF SPYKAR
Spykar
Parent company
Spykar
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Bring it on
USP
The brand id known for its denim apparels especially jeans. STP
Segment
Men and women loving denims and western comfortable clothing.
Target group
Young men and women from the urban areas
Positioning
With Cult(ure) SWOT analysis
1. The company is an Indian denim brand and hence has an Indian mass appeal. 2. The company has strict code of conduct and quality with almost negligible attrition rate. 3. The company has an in-house processing unit giving the company the competitive edge in consistently producing quality denims 4.SPYKAR is available at over 450 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons etc. and the exclusive outlets. 5. The brand also has a stylish website giving complete information Strength relating to its products, campaigns and stores.
1.The brand has tough competition and there is high brand switching Weakness 2. Limited global presence as it restricted to a small market
1. With 100 per cent FDI in single brand retail getting the nod and 51 per cent in multi-brand likely to happen, Spykar can benefit. 2. The Company can do aggressive marketing in colleges and youth Opportunity events.
1.Similar designs available in other brands hence switching cost is less. Threats 2. Local market and international brands poses a risk. Competition
1.Levis 2. Pepe Competitors 3.Wrangler
doc_904885419.docx
SWOT ANALYSIS OF SPYKAR
Spykar
Parent company
Spykar
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Bring it on
USP
The brand id known for its denim apparels especially jeans. STP
Segment
Men and women loving denims and western comfortable clothing.
Target group
Young men and women from the urban areas
Positioning
With Cult(ure) SWOT analysis
1. The company is an Indian denim brand and hence has an Indian mass appeal. 2. The company has strict code of conduct and quality with almost negligible attrition rate. 3. The company has an in-house processing unit giving the company the competitive edge in consistently producing quality denims 4.SPYKAR is available at over 450 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons etc. and the exclusive outlets. 5. The brand also has a stylish website giving complete information Strength relating to its products, campaigns and stores.
1.The brand has tough competition and there is high brand switching Weakness 2. Limited global presence as it restricted to a small market
1. With 100 per cent FDI in single brand retail getting the nod and 51 per cent in multi-brand likely to happen, Spykar can benefit. 2. The Company can do aggressive marketing in colleges and youth Opportunity events.
1.Similar designs available in other brands hence switching cost is less. Threats 2. Local market and international brands poses a risk. Competition
1.Levis 2. Pepe Competitors 3.Wrangler
doc_904885419.docx