Description
SWOT ANALYSIS OF SPRITE
Sprite
Parent Company
Coca Cola
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Sprite bujhae pyaas, baki sab bakwaas; University of freshology
USP
Undisputed youth 'badge' brand STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Authentic, edgy, irreverent, urban and straight forward style soft Positioning drink SWOT Analysis
1.Excellent branding and advertising Strength 2.Excellent distribution and availability
1.Aerated drinks not popular with health conscious people Weakness 2.Long term ill effect of health
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
Threats
1.Threat from other aerated drinks competitors
2.Threat from substitutes like fruit juices 3.Boycott from health conscious people Competition
1. 7UP Competitors 2. Mountain Dew
doc_362770710.docx
SWOT ANALYSIS OF SPRITE
Sprite
Parent Company
Coca Cola
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Sprite bujhae pyaas, baki sab bakwaas; University of freshology
USP
Undisputed youth 'badge' brand STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Authentic, edgy, irreverent, urban and straight forward style soft Positioning drink SWOT Analysis
1.Excellent branding and advertising Strength 2.Excellent distribution and availability
1.Aerated drinks not popular with health conscious people Weakness 2.Long term ill effect of health
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
Threats
1.Threat from other aerated drinks competitors
2.Threat from substitutes like fruit juices 3.Boycott from health conscious people Competition
1. 7UP Competitors 2. Mountain Dew
doc_362770710.docx