Description
SWOT ANALYSIS OF SPRINT NEXTEL

Sprint Nextel

Parent Company

Brown Telephone Company

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

All. Together. Now.

Amongst the top 3 wireless telecommunications network in the United USP States as well as third largest long distance provider

STP

Wireless and Wire-line voice and data transmission services based on code division multiple access (CDMA), integrated Digital Enhanced Segment Network (iDEN), or internet protocol (IP) technologies

Users of wireless & wire-line services, CDMA wireless services on a wholesale basis to the major resellers in the US as well as a reseller for Target Group Clearwire Corporation’s WiMAX wireless services

Using the services would ensure that everyone is connected and stay Positioning together

SWOT Analysis

1. Strong Brands like Sprint, Nextel, Boost Mobile, Virgin Mobile and Assurance Wireless across geographies 2. Leading Service Offerings like 3G and 4G offerings and innovative offers 3. Robust Research & Development helping to incorporate newer technologies and providing better service 4. Over 40,000 employees service over 60 million customers 5. Nextel brand also operates in Argentina, Brazil, Chile, Mexico and Strength Peru

1. Limited global reach as it is concentrated primarily in Americas 2. Server competition in technology and services means increasing Weakness investments and limited market share

1. Increasing Demand for Mobile Broadband 2. Strategic Alliance with Apple, Google, Sun Microsystems etc. Opportunity 3. Increasing Demand for 3G Technologies

1. Global Economic Slowdown across US and other geographies 2. Competitive Pressures from the incumbent players Threats 3. Rapid Technological Changes in the telecommunications sector

Competition

1.AT & T 2.Verizon Competitors 3.T-Mobile



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