Description
SWOT ANALYSIS OF SPOUT CHEWING GUM
Spout Chewing gum
Parent Company
Lotte India corporation Ltd.
Category
Confectionary
Sector
Food and beverages
Tagline/ Slogan
Spout spearmint liquid filled chewing gum
USP
Softest chewing gum STP
Segment
People looking to have mint and gum
Target Group
Children and youth middle and upper middle class people
Positioning
The softest chewing gum SWOT Analysis
1. Refreshing spearmint flavour 2. Innovation in the form of liquid filled chewing gum 3. Quality product at low price 4. Good distribution and availability across grocery stores and Strength supermarkets
1. Chewing gum considered unhealthy 2.Market penetration and branding marketing is low Weakness 3. Distribution is not very extensive compared to leading brands
1. Better product packaging 2.Can diversify into other flavours apart form spearmint 3. Sugar Free products Opportunity 4.Untapped rural markets
1.Competition from international brands Threats 2.Competition from domestic and local manufacturers Competition
1. Orbit chewing gum 2. Center Fresh Competitors 3. Wrigley’s Spearmint chewing gum
doc_165134936.docx
SWOT ANALYSIS OF SPOUT CHEWING GUM
Spout Chewing gum
Parent Company
Lotte India corporation Ltd.
Category
Confectionary
Sector
Food and beverages
Tagline/ Slogan
Spout spearmint liquid filled chewing gum
USP
Softest chewing gum STP
Segment
People looking to have mint and gum
Target Group
Children and youth middle and upper middle class people
Positioning
The softest chewing gum SWOT Analysis
1. Refreshing spearmint flavour 2. Innovation in the form of liquid filled chewing gum 3. Quality product at low price 4. Good distribution and availability across grocery stores and Strength supermarkets
1. Chewing gum considered unhealthy 2.Market penetration and branding marketing is low Weakness 3. Distribution is not very extensive compared to leading brands
1. Better product packaging 2.Can diversify into other flavours apart form spearmint 3. Sugar Free products Opportunity 4.Untapped rural markets
1.Competition from international brands Threats 2.Competition from domestic and local manufacturers Competition
1. Orbit chewing gum 2. Center Fresh Competitors 3. Wrigley’s Spearmint chewing gum
doc_165134936.docx