Description
SWOT ANALYSIS OF SPLASH MEDIA WORKS LIMITED
Splash Media Works Ltd
Parent Company
Splash Media Group
Category
Broadcasting& Cables
Sector
Media and Entertainment
If you're looking to make an impact within your industry, we'd love to Tagline/ Slogan hear from you!
Give users the maximum impact they can utilizing traditional media, USP social media, web, and any other available new opportunities
STP
Segment
TV Viewers
Target Group
Upper and Middle section of the society in tier 1 and tier 2 cities
Splash Media Works Ltd is a full service advertising and digital design Positioning agency
SWOT Analysis
1.Uses platform like Mobile websites and social media 2. Produces stunning HD video 2. Effective brand communication 3. Executestheir strategy in a variety of avenues including: Graphic Design & Print Services, Logo Design, Video and Audio Production, Web Design and Web Development 4. It supports these avenues with additional services including: Media Management, Communications, Interior Design and more 5. Promotes different aspects of modern advertising and marketing 6. Provides services – Web development, Video and Audio production, photography, interior design, media management and communications Strength 7. Give back to community by supporting many not-for-profit business
1.Net profit is marginaland Brand recognition is quite weak 2. Limited innovation with emerging market conditionand Low market share Weakness 3. Over-leveraged financial position
1.Publish a monthly electronic (e-mail) newsletter to help keep you informed of what's up in our agency and in the advertising, marketing and web worlds 2. Advertising Industry has undergone drastic change over the years 3. Engage customers with strong brand initiatives and effective marketing services Opportunity 4. Product and services expansion
1. Competition from other advertising industries 2. Government regulations 3. Marketing Services are quite weak Threats 4.Economic slowdown and price wars
Competition
1.Sun TV Limited 2. PVR Limited Competitors 3. Zee Entertainment Network
doc_224280999.docx
SWOT ANALYSIS OF SPLASH MEDIA WORKS LIMITED
Splash Media Works Ltd
Parent Company
Splash Media Group
Category
Broadcasting& Cables
Sector
Media and Entertainment
If you're looking to make an impact within your industry, we'd love to Tagline/ Slogan hear from you!
Give users the maximum impact they can utilizing traditional media, USP social media, web, and any other available new opportunities
STP
Segment
TV Viewers
Target Group
Upper and Middle section of the society in tier 1 and tier 2 cities
Splash Media Works Ltd is a full service advertising and digital design Positioning agency
SWOT Analysis
1.Uses platform like Mobile websites and social media 2. Produces stunning HD video 2. Effective brand communication 3. Executestheir strategy in a variety of avenues including: Graphic Design & Print Services, Logo Design, Video and Audio Production, Web Design and Web Development 4. It supports these avenues with additional services including: Media Management, Communications, Interior Design and more 5. Promotes different aspects of modern advertising and marketing 6. Provides services – Web development, Video and Audio production, photography, interior design, media management and communications Strength 7. Give back to community by supporting many not-for-profit business
1.Net profit is marginaland Brand recognition is quite weak 2. Limited innovation with emerging market conditionand Low market share Weakness 3. Over-leveraged financial position
1.Publish a monthly electronic (e-mail) newsletter to help keep you informed of what's up in our agency and in the advertising, marketing and web worlds 2. Advertising Industry has undergone drastic change over the years 3. Engage customers with strong brand initiatives and effective marketing services Opportunity 4. Product and services expansion
1. Competition from other advertising industries 2. Government regulations 3. Marketing Services are quite weak Threats 4.Economic slowdown and price wars
Competition
1.Sun TV Limited 2. PVR Limited Competitors 3. Zee Entertainment Network
doc_224280999.docx