Description
SWOT ANALYSIS OF SPICEJET
SpiceJet Parent Company Category Sector Tagline/ Slogan USP Spice Jet Indian domestic sector Airlines Flying for everyone; Get More When You Fly Lowest Price STP Segment Target Group Positioning Cost Conscious Passengers Lower Middle Class / Middle Class Low Cost No Frills SWOT Analysis 1. Strong backing by the Promoters 2. LCC segment is ever growing in the country 3. One of the largest low cost carriers in India 4. Has a reach to around 35 Indian destinations Strength 5. Good presence in the market due to its branding and advertising 1. Low market share due to presence of significant competition Weakness 2. Has limited destinations and no international presence 1. Middle Class taking to the skies 2. More opportunities to grow on popular routes and destinations Opportunity 3. International tie-ups would boost brand image and reach
Threats
1. Strong competition in LCC segment 2. Rising Fuel Costs 3. Changing govt policies Competition Indigo Go Air Kingfisher Red JetKonnect
Competitors
doc_110387719.docx
SWOT ANALYSIS OF SPICEJET
SpiceJet Parent Company Category Sector Tagline/ Slogan USP Spice Jet Indian domestic sector Airlines Flying for everyone; Get More When You Fly Lowest Price STP Segment Target Group Positioning Cost Conscious Passengers Lower Middle Class / Middle Class Low Cost No Frills SWOT Analysis 1. Strong backing by the Promoters 2. LCC segment is ever growing in the country 3. One of the largest low cost carriers in India 4. Has a reach to around 35 Indian destinations Strength 5. Good presence in the market due to its branding and advertising 1. Low market share due to presence of significant competition Weakness 2. Has limited destinations and no international presence 1. Middle Class taking to the skies 2. More opportunities to grow on popular routes and destinations Opportunity 3. International tie-ups would boost brand image and reach
Threats
1. Strong competition in LCC segment 2. Rising Fuel Costs 3. Changing govt policies Competition Indigo Go Air Kingfisher Red JetKonnect
Competitors
doc_110387719.docx