Description
SWOT ANALYSIS OF SPENCERS RETAIL
Spencers Retail
Parent Company
RPG Enterprise Group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Makes Fine Living Affordable
Create memorable 360° shopping experiences for consumers with a USP premium, high-street touch STP
Discerning young customers looking for a range of quality products that let Segment them participate in a global lifestyle
Target Group
Upper-middle and upper class individuals
Delighting shoppers with the best products and services that enable a fine living at reasonable prices while providing them with a warm, friendly and Positioning knowledgeable retail environment. SWOT Analysis
1. A very broad product portfolioof food and lifestyle (fashion, home, entertainment) brands, with a special emphasis and brands and quality 2. Extremely successful customer engagement programmes 3. Follows differentiation as a strategy rather than cost-leadership 4.Brand Imagery-perceived as an international, contemporary, accessible, empathetic and trusted brand 5.Offers promotions carefully designed to suit the buying cycle and shopping Strength basket of the consumers
1.Rising Operating costs Weakness 2. Limited Geographical presence 3.High bargaining power of suppliers across the huge product range it deals
in
1.Growth of organized retail sector in India which was till now dominated by unorganized kirana(convenience) stores 2.Favourable Indian demographics- rising middle class, young working population with higher disposable incomes who prefer to shop under one roof and stock items Opportunity 3.Expansion through large format stores across the country
1. Stringent Government regulations in the organized retail sector in India 2.Competition from leading international retail giants such as Tesco, Carrefour, Walmart due to approval of FDI in multi-retail Threats 3.Competition from rising presence of e-commerce shopping sites Competition
1. Aditya Birla Retail Ltd. 2.N Stores Food Retail Pvt. Ltd. 3.Lifestyle Brands Ltd. Competitors 4.Pantaloon Retail India Ltd.
doc_480647232.docx
SWOT ANALYSIS OF SPENCERS RETAIL
Spencers Retail
Parent Company
RPG Enterprise Group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Makes Fine Living Affordable
Create memorable 360° shopping experiences for consumers with a USP premium, high-street touch STP
Discerning young customers looking for a range of quality products that let Segment them participate in a global lifestyle
Target Group
Upper-middle and upper class individuals
Delighting shoppers with the best products and services that enable a fine living at reasonable prices while providing them with a warm, friendly and Positioning knowledgeable retail environment. SWOT Analysis
1. A very broad product portfolioof food and lifestyle (fashion, home, entertainment) brands, with a special emphasis and brands and quality 2. Extremely successful customer engagement programmes 3. Follows differentiation as a strategy rather than cost-leadership 4.Brand Imagery-perceived as an international, contemporary, accessible, empathetic and trusted brand 5.Offers promotions carefully designed to suit the buying cycle and shopping Strength basket of the consumers
1.Rising Operating costs Weakness 2. Limited Geographical presence 3.High bargaining power of suppliers across the huge product range it deals
in
1.Growth of organized retail sector in India which was till now dominated by unorganized kirana(convenience) stores 2.Favourable Indian demographics- rising middle class, young working population with higher disposable incomes who prefer to shop under one roof and stock items Opportunity 3.Expansion through large format stores across the country
1. Stringent Government regulations in the organized retail sector in India 2.Competition from leading international retail giants such as Tesco, Carrefour, Walmart due to approval of FDI in multi-retail Threats 3.Competition from rising presence of e-commerce shopping sites Competition
1. Aditya Birla Retail Ltd. 2.N Stores Food Retail Pvt. Ltd. 3.Lifestyle Brands Ltd. Competitors 4.Pantaloon Retail India Ltd.
doc_480647232.docx