Description
SWOT ANALYSIS OF SPECTER STUDIOS
Specter Studios
Parent Company
Specter Studios
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Designer and manufacturer of costumes, masks and props
STP
Segment
Children and Adults
Target Group
Aged above 5 years
Positioning
One-stop solution for Halloween, themes and other costumes
SWOT Analysis
1. The company is an industry leader in the costumes, masks and props space 2.The company has hired the best designers in the industry to ensure creativity and uniqueness 3. The company has presence is 6 of the seven continents 4. All the production is done in-house which helps protect the company Strength and reduces dependence on suppliers
1. High prices compared to peers due to brand equity 2. Brand recall is weak due to the segment Weakness 3.Demand can be seasonal due to nature of product
1.To enter the renting business for costumes etc 2.To tie-up with movie production houses and produced licensed merchandise Opportunity 3.Aggressive distribution through store tie-ups
1. Designs can be imitated once they are out in the market Threats 2.The craze for Halloween is dying
3.Usage of product is seasonal and hence may not justify the prices in markets other than USA
Competition
1. Fisher-price 2. Hasbro Competitors 3. Mattel
doc_210553985.docx
SWOT ANALYSIS OF SPECTER STUDIOS
Specter Studios
Parent Company
Specter Studios
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Designer and manufacturer of costumes, masks and props
STP
Segment
Children and Adults
Target Group
Aged above 5 years
Positioning
One-stop solution for Halloween, themes and other costumes
SWOT Analysis
1. The company is an industry leader in the costumes, masks and props space 2.The company has hired the best designers in the industry to ensure creativity and uniqueness 3. The company has presence is 6 of the seven continents 4. All the production is done in-house which helps protect the company Strength and reduces dependence on suppliers
1. High prices compared to peers due to brand equity 2. Brand recall is weak due to the segment Weakness 3.Demand can be seasonal due to nature of product
1.To enter the renting business for costumes etc 2.To tie-up with movie production houses and produced licensed merchandise Opportunity 3.Aggressive distribution through store tie-ups
1. Designs can be imitated once they are out in the market Threats 2.The craze for Halloween is dying
3.Usage of product is seasonal and hence may not justify the prices in markets other than USA
Competition
1. Fisher-price 2. Hasbro Competitors 3. Mattel
doc_210553985.docx